Shopper Marketing Manager

🕒 Março 11

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Everyday Dose

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Everyday Dose é uma alternativa ao café e estimulantes normais. Somos a primeira empresa de cogumelos a combinar cogumelos funcionais, proteína de colágeno e nootrópicos para ativar sua DOSE (Dopamina, Ocitocina, Serotonina e Endorfinas).

Descrição

• Develop and execute shopper marketing strategies across key retail accounts. • Build programs that drive conversion at shelf, online PDPs, and retailer media networks. • Partner with retail team and digital team to support key retailer launches and initiatives. • Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.). • Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages. • Track and improve conversion performance across retailer.com platforms. • Plan promotional calendars in partnership with sales and finance. • Develop merchandising concepts including endcaps, displays, and retail activations. • Ensure promotional programs are aligned with brand positioning and margin goals. • Support new retail launches with strong shopper programs and storytelling. • Develop toolkits and marketing support for retail partners. • Create cross-channel campaigns that support both brand awareness and retail sell-through. • Track performance of shopper marketing initiatives and optimize programs over time. • Analyze retail media, promotional performance, and in-store execution data. • Translate insights into actionable recommendations for sales and marketing teams.

🎯 Requisitos

• 3-5 years experience in shopper marketing, retail marketing, or trade marketing • Experience working with retail media networks and retailer.com ecosystems • Strong understanding of CPG retail dynamics and shopper behavior • Experience managing cross-functional initiatives across marketing and sales • Highly organized and comfortable managing multiple retail programs simultaneously • Analytical mindset with ability to translate data into actionable insights • Bonus Experience • Experience working with emerging CPG brands or high-growth startups • Familiarity with Walmart, Target, Kroger, and Instacart ecosystems • Experience launching new products into retail • Experience working closely with sales teams and retail buyers

🏖️ Benefícios

• Competitive Salary • Quarterly Bonuses • Monthly Health Stipend • Health Benefits • Generous PTO