Marketing Manager, Account Based Marketing

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Learning.com

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1999

📚 Educação

☁️ SaaS

Education • SaaS

A Learning. com é uma empresa de edtech voltada para o ensino K-12 que oferece currículos e avaliações de alfabetização digital, codificação, digitação, literacia em IA e cibersegurança, todos alinhados aos padrões e entregues por meio de uma plataforma online. Oferece lições auto-instrutivas, recursos para professores, painéis de relatórios e conteúdo alinhado aos estados para distritos e escolas, focando na fluência digital, segurança online e uso ético da IA para preparar os alunos para a prontidão acadêmica e profissional.

Descrição

• This role is ideal for a marketer who enjoys bringing structure, focus, and analytical discipline to complex, fast-moving environments. • The Marketing Manager will drive measurable growth across Learning.com’s priority states through highly structured, data-driven Account-Based Marketing (ABM) programs aligned with revenue targets. • This role is expected to apply disciplined prioritization and make trade-off recommendations when competing demands do not align with defined revenue objectives in partnership with sales and regional leaders. • Strong analytical skills, disciplined project management, and advanced fluency in Salesforce and HubSpot are essential to ensure campaigns are targeted, measurable, and tied to revenue outcomes. • This person will devise and own ABM campaign strategy and end-to-end execution: audience research, account insights, campaign execution, reporting, and cross-functional coordination with Sales, CSM, Product Marketing, and RevOps. • Confidently and respectfully challenge requests that do not align with agreed revenue priorities or campaign strategy.

🎯 Requisitos

• Experience in K–12 edtech and SaaS. • 3–6 years in Demand Generation, ABM, Growth Marketing, or Marketing Operations with demonstrated ownership of campaigns aligned to pipeline and revenue outcomes. • Strong analytical background: ability to build reports, interpret data, and translate insights into strategy and prioritization decisions. • Advanced proficiency with Salesforce (campaigns, reports, dashboards) and HubSpot (workflows, analytics, attribution). • Demonstrated success running structured, measurable ABM programs with clear links to pipeline progression or account engagement. • Demonstrated ability to manage competing demands and prioritize work based on strategic objectives. • Comfortable communicating trade-offs and respectfully challenging requests that are not aligned with campaign or revenue objectives. • Ability to manage multiple campaigns with rigor, prioritize effectively, and drive work to completion. • Strong writing, and communication skills with the ability to craft clear messaging for executive-level educator audiences.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities