Manager, CRM and Customer Growth

Vaga não está no LinkedIn

🕒 Julho 27

🗽 New York – Remoto

🗽 New York – Remote

💵 $102.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🏆 Sucesso do Cliente

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Credo

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2008

🔧 Hardware

📡 Telecomunicações

🤖 Inteligência Artificial

Hardware • Telecommunications • Artificial Intelligence

A Credo é uma engenheira e fornecedora de soluções de conectividade de alto desempenho para data centers e infraestruturas de IA. A empresa desenvolve hardware e silício incluindo Cabos Elétricos Ativos (AECs), transceptores ópticos ZeroFlap, fotônica em silício (PICs), DSPs óticos, IP SerDes e retimers, IP/chiplets MACsec e PCIe, e telemetria e diagnósticos em nível de sistema (PILOT) para possibilitar interconexões confiáveis, de baixa latência e energeticamente eficientes entre GPUs e entre racks para hiperescalares e grandes clusters de IA. A Credo enfatiza a integração ao nível de design e ampliou suas capacidades ópticas através da aquisição da DustPhotonics.

Descrição

• Develop and execute the CRM strategy across email, SMS, push notifications, Direct Mail, and other emerging channels to drive customer acquisition, engagement, retention, and loyalty. • Manage the customer lifecycle: Develop omni-channel customer journey maps and improve multi-touch campaigns to engage customers and deliver personalized experiences/messaging during main lifecycle stages such as welcome, cart abandonment, and win-back. • Use customer data and behavioral insights to develop targeted segments and campaigns and deliver personalization at scale, increasing purchase frequency, omnichannel activation, customer lifetime value, and emotional engagement with Credo. • Develop and optimize the direct mail program, identifying high-value customer segments, lifecycle triggers, and personalized offers that complement digital CRM channels and drive acquisition, retention, reactivation, and customer lifetime value. • Establish testing frameworks and measurement plans of creative, frequency, copy, and audiences to continuously improve campaign performance and customer engagement. • Own the end-to-end vision, strategy, roadmap, and performance of the company’s loyalty program. • Lead the development and optimization of loyalty program structure, benefits, tiering, rewards, partnerships, and member experiences. • Identify opportunities to increase enrollment, engagement, redemption, retention, and customer lifetime value. • Partner with store operations teams on in-store loyalty offers, signage, and member experiences. • Manage relationships with technology partners and vendors, including Yotpo: Ensure we have the tools and partnerships we need to succeed. • Monitor and analyze CRM and loyalty program performance, providing actionable insights and recommendations to improve business outcomes. • Develop reporting and KPI frameworks to evaluate campaign effectiveness, customer behavior trends, and program health. • Translate complex data into clear business recommendations for senior leadership. • Partner with organization to improve audience targeting, personalization capabilities, and measurement methodologies. • Present performance updates, strategic recommendations, and growth opportunities to senior leadership. • Develop strategies to drive loyalty membership growth through digital, paid, in-store, and promotional acquisition efforts. • Identify opportunities to improve onboarding, activation, and long-term engagement. • Champion a customer-centric mindset, ensuring CRM and loyalty initiatives enhance the overall Credo experience.

🎯 Requisitos

• 5+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email • Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization • Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives • Hands-on experience with a loyalty platform ( Yotpo, LoyaltyLion, or similar) and an Email Service Platform (Listrak, Klaviyo, Salesforce or similar) and personalization tools • Experience improving performance through continuous testing and optimization • Experience working with creative teams and aligning to brand guidelines • Experience in retail, beauty, luxury, or lifestyle brands • Working knowledge of SMS marketing compliance and data collection best practices • Experience with Omnichannel programs supporting both e-commerce and retail • Proven track record managing multi-channel campaigns end to end — including creative kickoff, legal review, QA, launch, and reporting • Strong project management skills with the ability to juggle multiple concurrent workstreams, stakeholders, and deadlines