CRM Manager

🕒 2 dias atrás

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Forbes Advisor

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1917

🛡️ Seguros

💼 Consultoria

✈️ Turismo

Insurance • Consulting • Travel

A Forbes Advisor é uma plataforma online de finanças pessoais e orientação de produtos operada pela Forbes Media. Ela oferece notícias independentes, análises, comparações, guias e calculadoras sobre tópicos de finanças pessoais — incluindo cartões de crédito, bancos, hipotecas, empréstimos, seguros, investimentos, impostos e criptomoedas — para ajudar os consumidores a tomarem decisões financeiras informadas. O site é monetizado por meio de publicidade, colocações patrocinadas e parcerias de afiliados, enquanto mantém uma equipe editorial que produz análises, classificações e conteúdo instrutivo.

Descrição

• Develop and implement comprehensive lifecycle strategies for one or two verticals aligned with business objectives • Share campaign recommendations across lifecycle channels to grow lifetime value, upsell existing customers, and cross-sell products and services • Validate and prioritize campaign ideas and collaborate on the test-and-learn roadmap • Own segmentation and the end-to-end customer experience across channels • Champion responsible use of customer data, data security, privacy, and relevance • Drive high standards in campaign copy, creative, and design with internal and Design teams • Own lifecycle communication planning and ensure a joined-up customer experience • Monitor lifecycle marketing trends and competitor activity • Develop project timelines, communicate them to stakeholders, and deliver to deadlines • Work with CRM, Product, and Engineering teams on data schema requirements • Build customer journeys, audience segments, and messaging templates in Braze • Achieve vertical-specific revenue and performance goals • Optimize campaigns to meet KPIs and exceed benchmarks • Pull reporting from the customer engagement platform and Tableau • Share campaign insights and performance trends regularly

🎯 Requisitos

• 3–5+ years of lifecycle/CRM experience, ideally in a D2C or comparison environment • Strong creative background with a track record of designing and delivering high-performing campaigns • Experience collaborating across departments and building stakeholder relationships • Self-starter with excellent communication and stakeholder management skills • Track record of delivering to committed timescales • Experience with Braze or an equivalent customer engagement platform is nice to have • Experience across multiple verticals or product categories is nice to have