Digital Media Manager

Vaga não está no LinkedIn

🔥 9 horas atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $135.100 - $218.500 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

👔 Gerente

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Google Fiber

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2010

📡 Telecomunicações

Telecommunications • Internet

Google Fiber é um provedor de serviços de internet de alta velocidade e uma subsidiária da Alphabet Inc. , oferecendo serviços de comunicação por fibra óptica para áreas selecionadas nos Estados Unidos. Como parte integral do conjunto de produtos e serviços do Google, o Google Fiber tem como objetivo fornecer conexões de internet rápidas e confiáveis para aprimorar a experiência do usuário em plataformas digitais.

Descrição

• Design, execute, and optimize large-scale customer acquisition campaigns across search, display, video, and programmatic channels • Direct external media agencies and strategic partners, ensuring execution quality and accountability to performance targets • Define dashboard requirements, KPIs, and data structures for evaluating media efficiency and budget pacing • Design and oversee A/B tests, geo-experiments, and incrementality tests to measure causal media impact • Partner with MarTech on tracking implementation and QA, including GA4, GTM, server-side tagging, and UTM taxonomies • Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation • Collaborate with Product Marketing, Web/UX, Creative, Data Science, MarTech, Data Engineering, and Local Field Operations

🎯 Requisitos

• Bachelor's degree or equivalent practical experience • 8 years of progressive experience in digital media strategy, buying, and optimization, with a significant emphasis on data-driven performance marketing • Proficient in Google Analytics (GA4) and tracking technologies (e.g., GTM, pixel implementation), with the ability to troubleshoot data discrepancies between media platforms and internal systems • Experience managing substantial media budgets, driving agile resource allocation, and presenting complex performance data to executive leadership • Experience managing media agencies and leading cross-functional internal partnerships (MarTech, Creative, Data Science) • Experience with collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights • Experience designing and executing complex incrementality tests, geo-experiments, or collaborating on Media Mix Modeling, Multi-Touch Attribution projects • Familiarity with SQL or data visualization tools (Looker, Tableau) to independently query data and validate dashboard logic alongside technical teams • Understanding of modern privacy-centric tracking architecture (Conversions API, clean rooms like Ads Data Hub) • Experience with telecom and/or subscription service business models, focusing heavily on customer acquisition cost (CAC), retention, and lifetime value

🏖️ Benefícios

• Bonus • Equal opportunity employment • Accessible, inclusive workplace • Applicant accommodation support

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