Advertising Director

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Generali Global Assistance

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1963

🔒 Cibersegurança

Insurance • Travel Insurance • Cybersecurity

Generali Global Assistance é uma empresa líder na prestação de serviços de seguro de viagem e assistência de emergência dedicada a garantir tranquilidade e segurança para viajantes em todo o mundo. Com mais de 50 anos de experiência, a empresa se especializa em oferecer uma gama de soluções, incluindo proteção contra roubo de identidade e aprimoramento de seguro de vida. Como parte do Grupo Europ Assistance e do Grupo Generali, a Generali Global Assistance aproveita sua presença e expertise globais para apoiar clientes em situações desafiadoras, enfatizando um toque humano em seus serviços.

Descrição

• The Director of Advertising is responsible for leading Generali's B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. • Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust. • This role owns the strategy, execution, and optimization of paid advertising across search, social, display, and emerging AI-driven platforms. • The Director leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali's presence. • Own the end-to-end paid media strategy across search, social, display, video, and emerging channels. • Develop integrated advertising plans that support acquisition, retention, and brand awareness goals. • Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively. • Oversee budget allocation, forecasting, and pacing across all paid channels. • Ensure all advertising adheres to regulatory requirements for travel insurance. • Lead Generali's advertising strategy across AI-powered platforms (e.g., Google AI Overviews, Microsoft Copilot Ads, conversational ad formats). • Partner with analytics and content teams to optimize ad copy and landing pages. • Evaluate emerging AI ad products and determine strategic fit for the brand. • Directly manage the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels. • Integrate paid media with email, social, community engagement, and website optimization efforts. • Ensure consistent messaging, targeting, and customer experience across all touchpoints. • Foster a collaborative environment that encourages experimentation, innovation, and data-driven decision making. • Partner with the Analytics Manager to define KPIs, dashboards, and reporting frameworks for all paid channels. • Use data to identify optimization opportunities, improve conversion rates, and reduce acquisition costs. • Lead A/B and multivariate testing for ads, landing pages, and audience strategies. • Monitor competitive trends and benchmark performance against industry standards. • Present performance insights and strategic recommendations to senior leadership. • Oversee the Email Manager's strategy for lifecycle, promotional, and transactional email programs. • Ensure email campaigns support paid media efforts and contribute to customer retention. • Align segmentation, personalization, and automation strategies with broader marketing goals. • Guide the Community Manager in strengthening brand presence across social platforms, review sites, and AI-driven ecosystems. • Ensure community insights inform advertising, messaging, and customer experience improvements. • Support crisis communication and reputation management efforts when needed. • Manage relationships with media agencies, ad tech vendors, and platform partners. • Oversee advertising budgets, ensuring efficient spend and strong ROI. • Ensure all advertising content meets compliance, legal, and brand standards.

🎯 Requisitos

• 8-12 years experience in digital advertising, performance marketing, or growth marketing. • Proven success managing multi-channel paid media programs with significant budgets. • Experience leading teams across multiple digital disciplines (email, social, analytics, paid media). • Strong understanding of AI-driven advertising and emerging ad formats. • Expertise with Google Ads, Meta Ads, and programmatic platforms. • Strong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics). • Experience with ad campaign testing and audience segmentation. • Excellent communication and presentation skills. • Ability to work cross-functionally and influence stakeholders at all levels. • Strong project management and organizational skills. • Preferred: Experience in travel, insurance, or other regulated industries. • Preferred: Experience with SQL. • Preferred: Experience managing agency partners and large advertising budgets.

🏖️ Benefícios

• Generous Employer contribution for health, dental, and vision insurance • Paid Maternity and Paternity Leave • Scholarship Program for Employee Dependents • Company match on 401k • Employee Assistance Program (EAP) • Company paid short-term and long-term disability insurance • Company paid life insurance • Voluntary Pet Insurance • Voluntary Legal Benefit • Discounts on travel insurance • Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)