Director of Programmatic Media Buying

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🕒 Julho 10

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Gray Media

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1897

📣 Marketing

💼 Consultoria

🍽️ Alimentos e Bebidas

Marketing • Consulting • Food & Beverage

A Gray Media é uma empresa de mídia de transmissão e digital sediada nos EUA que possui e opera um portfólio de marcas de televisão e digitais. Suas propriedades e divisões incluem redes locais de notícias e esportes (Gray Sports Networks, Raycom Sports), publicação digital (Gray Digital Media, InvestigateTV, Live Assembly), estúdios de produção (PowerNation Studios), marca de alimentos/mídia (Tupelo Honey) e parcerias com a Telemundo. A empresa oferece oportunidades de publicidade, relações com investidores e narração de histórias locais focadas na comunidade em plataformas de transmissão e online.

Descrição

• Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out-of-home. • Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend. • Establish best practices around campaign execution, optimization, measurement, and reporting. • Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions. • Serve as the organization's programmatic subject matter expert and strategic advisor. • Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists. • Collaborate with sales, product, and executive leadership teams to develop differentiated programmatic solutions. • Analyze performance trends and translate data into actionable insights for internal teams and clients.

🎯 Requisitos

• 8+ years of experience in digital media, programmatic advertising, or ad technology. • 5+ years of experience leading programmatic teams or digital media operations. • Proven experience managing teams of 15+ employees. • Extensive experience operating in a high-volume programmatic environment with complex campaign workflows. • Advanced knowledge of enterprise DSP platforms, particularly The Trade Desk. • Strong understanding of programmatic buying, audience targeting, attribution, measurement, and optimization strategies. • Demonstrated ability to build scalable processes and improve operational efficiency. • Strong analytical, communication, and leadership skills.

🏖️ Benefícios

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO