Senior Director, Growth Marketing

Vaga não está no LinkedIn

🕒 6 dias atrás

🎸 Tennessee – Remoto

🎸 Tennessee – Remote

💵 $120.000 - $160.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

👻 Score fantasma 0%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

HarperCollins Publishers

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1817

👥 B2C

📱 Mídia

🛍️ Comércio Eletrônico

B2C • Media • eCommerce

A HarperCollins Publishers é uma editora global líder, comprometida em apoiar autores e entregar narrativas diversas que ressoem com leitores em todo o mundo. Com uma rica história que data de 1817, a HarperCollins oferece uma ampla gama de livros em diversos gêneros, incluindo biografias, livros de culinária, ficção e literatura infantil. A empresa foca em promover a criatividade e a inovação dentro de uma cultura acolhedora, fomentando conexões entre autores, colaboradores e a comunidade.

Descrição

• Own digital marketing strategy and execution for Bible Gateway and drive growth for Bible Gateway Plus through customer acquisition and improved retention • Lead planning and messaging across seasonal and evergreen campaigns and organic and paid channels, including Meta, YouTube, email, SMS, and push • Adjust marketing strategy based on data to achieve growth goals • Lead strategy, execution, and testing of funnel marketing strategies through multiple site entry points • Lead retention strategies to improve subscriber engagement, reduce churn, and improve lifetime value • Own revenue growth, engagement, conversion, retention metrics, marketing-spend efficiency, forecasts, budgets, and cross-channel resource allocation • Build and lead the marketing analytics function and connect data insights with marketing and product teams • Analyze customer data, market research, and digital analytics to develop actionable marketing insights • Guide organic growth across traditional search, AI-powered discovery, and emerging channels • Lead, coach, and mentor a team of 5+ marketers

🎯 Requisitos

• 10+ years of experience in digital marketing within a DTC/B2C business • 5+ years of team leadership experience • Strong hands-on experience with CRM, email, social, and paid media strategies • Deep understanding of channel optimization and integration • Experience managing significant performance marketing budgets with accountability for revenue and ROAS targets • Understanding of CAC, LTV, ROAS, and other marketing performance metrics • Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing • Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics • Experience hiring and building marketing teams and processes • Experience leading marketing transformation initiatives • Creative and critical thinking with the ability to make principled, informed, and quick decisions • Ability to gain cross-functional alignment • Bias toward action and continuous improvement • Passion for delivering great digital customer experiences • DTC/B2C experience required • Subscription experience highly preferred

🏖️ Benefícios

• Comprehensive and highly competitive benefits package • Physical health benefits • Retirement and savings benefits • Caregiving benefits • Emotional wellbeing benefits • Transportation benefits • Elective benefits employees may select to fit their needs and personal situations • Reasonable accommodation for qualified individuals with disabilities during the application or interview process

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo