Lifecycle Marketing Manager

🕒 Julho 3

🏈 Alabama, Arizona, +29 estados a mais – Remoto

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

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Incredible Health

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏥 Saúde

💼 Consultoria

⚕️ Seguro de Saúde

Healthcare • Consulting • Healthcare Insurance

A Incredible Health é o maior mercado de carreiras em saúde movido por IA nos EUA, fornecendo uma plataforma que capacita enfermeiros a encontrar vagas de emprego em hospitais, ao mesmo tempo em que acelera os processos de contratação para empregadores da área da saúde. Confiada por mais de 1 milhão de enfermeiros e 1. 500 hospitais, a Incredible Health usa tecnologia movida por IA para reduzir o tempo médio de contratação de 86 dias para apenas 20. O serviço apoia tanto enfermeiros quanto hospitais na correspondência rápida e eficiente, com foco em papéis permanentes em várias especialidades de enfermagem. Também oferece suporte ao crescimento na carreira, como cursos de educação continuada, construção de currículos e conselhos comunitários. A Incredible Health revoluciona o processo de recrutamento permitindo que hospitais concorram por talentos de enfermagem, capacitando, assim, os profissionais de saúde a alcançar suas posições de carreira desejadas de forma eficiente.

Descrição

• Develop and own the end-to-end lifecycle marketing strategy and roadmap, spanning onboarding, activation, engagement, retention, and re-engagement • Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey • Design journeys segmented by persona, account stage, and engagement level; Partner with Sales to support lead scoring, routing, hand-offs, and re-engagement of dormant accounts • Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics • Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs • Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience • Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership • Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging • Collaborate with cross-functional teams to coordinate messaging, manage send cadence, and ensure a unified customer experience.

🎯 Requisitos

• 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end • Bachelor's degree, or equivalent practical experience • Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar) • Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging • Strong analytical skills; comfortable pulling and interpreting data, building reports, and using results to drive decisions • Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand • Experience marketing to both consumer and business audiences (B2C and B2B), ideally in a marketplace; experience in healthcare or another regulated/high-trust environment is a plus • Demonstrated AI fluency, with sound judgment about when and how to use it.

🏖️ Benefícios

• Competitive, market based salary aligned with your skills and experience • Comprehensive benefits package covers medical, dental and vision coverage with shared premiums • Company sponsored 401(k) allows you to save for retirement • Commission and/or equity may be offered based on the position • Unlimited vacation, so take a break when you need it • Generous family leave policy so that you can spend time bonding with new additions to your family.