Growth Marketing Manager

🕒 Junho 25

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $65.000 - $81.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

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insightsoftware

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

☁️ SaaS

💸 Finanças

🏢 Corporativo

💰 $798.604.678 Private Equity Round - insightsoftware em 2021-07

SaaS • Finance • Enterprise

insightsoftware é um fornecedor de software de relatórios financeiros e operacionais e soluções de análise de dados para o Escritório do CFO. Sua plataforma habilitada em nuvem e conectores pré-construídos integram-se aos principais ERPs (Oracle, SAP, Microsoft e mais de 140 outros) para entregar relatórios financeiros, orçamento/planejamento, consolidação, gestão do ciclo de vida fiscal e de arrendamento, análises embutidas e ferramentas de automação. A empresa atende equipes de finanças, contabilidade e operações com recursos habilitados por IA, virtualização de dados e modelos prontos para uso, acelerando relatórios, planejamento e conformidade.

Descrição

• Develop and execute multi-channel growth campaigns from start to finish • Build integrated marketing campaigns across multiple channels that drive sales-qualified pipeline and revenue growth • Design and execute customer nurture programs and upsell/cross-sell initiatives that increase engagement and customer lifetime value • Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates • Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals • Proactively identify opportunities for campaign optimization and iterate based on data-driven insights • Collaborate with partner and digital marketing to drive top of funnel awareness and execute integrated campaigns

🎯 Requisitos

• Bachelor's degree, preferably in Marketing or Business • 4-6 years of growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software • Excellent writing, editing, presentation, and communication skills • Experience using web analytics and BI tools to build and maintain performance reporting • Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution • Ability to analyze marketing metrics to uncover underlying performance drivers • Full-funnel marketing experience managing customer lifecycle from awareness through expansion • Excellent project management skills • Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus • Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives • Ability to exhibit strong interpersonal skills and build relationships across the business at all levels.

🏖️ Benefícios

• Professional Growth • Bonus eligibility (for non-sales roles) • Pay transparency and fair compensation practices