Demand Generation Manager, HubSpot

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🕒 Agosto 6

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Instructional Empowerment

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2022

📚 Educação

🌍 Impacto Social

🏢 Corporativo

Education • Social Impact • Enterprise

A Instructional Empowerment é uma organização educacional focada em capacitar educadores e transformar a experiência de aprendizagem para impactar positivamente a vida dos alunos. Ao abordar os desafios enfrentados em salas de aula e escolas, eles desenvolvem sistemas de ensino eficazes e oferecem coaching e desenvolvimento profissional para professores. Sua missão inclui fechar lacunas de desempenho e promover uma aprendizagem mais profunda para todos os alunos, garantindo que cada aprendiz esteja preparado para prosperar em um mundo dinâmico.

Descrição

• Lead the planning, execution, and optimization of integrated marketing campaigns • Develop demand generation programs across email, paid digital advertising, webinars, events, landing pages, and website content • Coordinate campaign execution across multiple marketing channels • Serve as the primary HubSpot administrator • Manage CRM data, segmentation, workflows, lead scoring, forms, landing pages, dashboards, and reporting • Build automated nurture campaigns and improve lead lifecycle management • Plan, launch, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns • Manage campaign budgets and improve performance through testing and optimization • Analyze campaign performance and provide actionable recommendations • Develop dashboards and reports measuring marketing effectiveness and pipeline contribution • Conduct A/B testing on messaging, audiences, creative assets, and landing pages • Partner with Sales and Executive Leadership to align marketing initiatives with business development priorities • Translate product capabilities into customer-focused messaging • Support go-to-market initiatives and campaign planning

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience) • 5–7 years of experience in demand generation, digital marketing, campaign management, or growth marketing in a B2B environment • Demonstrated success planning, executing, and optimizing multi-channel marketing campaigns that generate qualified leads and support pipeline growth • Hands-on experience administering HubSpot or a comparable CRM/marketing automation platform • Experience with workflows, segmentation, lead scoring, reporting, and campaign automation • Experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads and LinkedIn Ads • Strong analytical skills using campaign metrics and performance data to drive continuous improvement • Excellent written and verbal communication skills • Ability to translate complex products or services into compelling customer-focused messaging • Experience collaborating with Sales, Product, and Executive Leadership • Preferred: Experience marketing K–12 education products or services to school district leaders and educational decision-makers • Preferred: Advanced HubSpot administration, PPC strategy, marketing funnel optimization, product launches, HubSpot certifications, GA4, and Google Tag Manager • Candidates must be located in the Eastern or Central Time Zone • Must be legally authorized to work in the United States without requiring visa sponsorship now or in the future

🏖️ Benefícios

• Multiple medical plan options, including a 100% employer-paid health plan • HSA and FSA options available to save for medical expenses • Employer-funded HSA contributions for those participating in eligible healthcare plans • Company-paid dental, vision, life, STD, and LTD coverage • 15 days of PTO available in your first year of employment • 8 paid holidays, plus 2 floating holidays • 401(k) with a 4% company match