Branding & Loyalty Programs Manager

🕒 Agosto 4

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Ingersoll Rand

SiteLinkedInTodas as Vagas

10.000+ funcionários

🏥 Saúde

📦 Logística

⚡ Energia

Healthcare • Logistics • Energy

A Ingersoll Rand é uma empresa global focada em inovação e sustentabilidade no setor industrial. Com um compromisso central em melhorar vidas por meio de soluções eficazes e eficientes em termos de energia, a Ingersoll Rand desenvolve tecnologias inovadoras que aumentam a eficiência e o desempenho em diversos setores. A empresa dá uma forte ênfase à diversidade, equidade e inclusão, promovendo uma cultura que valoriza perspectivas únicas e fomenta um sentimento de pertencimento entre seus funcionários.

Descrição

• Lead execution of EMEIA branding initiatives across Compressor Systems and Air Treatment businesses. • Implement and activate brand value propositions, ensuring differentiation, consistent messaging, and alignment with value-selling strategies. • Drive brand architecture, portfolio positioning, brand transitions, and brand consolidation projects across the region. • Develop and manage execution roadmaps across multiple countries and channels. • Coordinate cross-functional activities involving marketing, communications, legal, digital, operations, sales, and customer support teams. • Monitor project milestones, manage stakeholders, and ensure seamless implementation of branding changes. • Develop, implement, and manage customer loyalty and retention programs. • Design loyalty frameworks, customer recognition programs, incentive structures, and engagement campaigns. • Define program KPIs and measure participation, retention, advocacy, and revenue impact. • Evaluate customer feedback, market trends, and competitor programs to optimize loyalty initiatives. • Ensure consistent application of brand standards, visual identity systems, messaging frameworks, and communication guidelines. • Guide local marketing teams, distributors, and business units on branding best practices. • Build partnerships with regional leaders, product teams, sales organizations, distributors, and service teams across EMEIA. • Present program updates, recommendations, and business impact assessments to senior leadership. • Track brand compliance, customer engagement, program participation, and business impact; provide regular reporting and actionable insights.

🎯 Requisitos

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • 5–10 years of experience in brand management, marketing, customer engagement, loyalty programs, or related disciplines. • Demonstrated experience managing complex cross-functional projects across multiple countries and stakeholders. • Strong understanding of brand governance, brand implementation, and customer lifecycle management. • Experience working within a B2B industrial, manufacturing, engineering, or technology environment is preferred. • Experience supporting regional or global branding initiatives. • Knowledge of customer retention, customer experience, and loyalty program development. • Strategic thinking. • Project and program management. • Brand management and governance. • Customer loyalty and retention. • Stakeholder management. • Analytical and data-driven decision making. • Results orientation.

🏖️ Benefícios

• Private health insurance • Life insurance coverage • Pension plan • Flexible working arrangements • Employee stock programs and recognition initiatives • Access to wellbeing and employee assistance programs