Manager, Emerging Media

Vaga não está no LinkedIn

🕒 Outubro 26

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $70.092 - $94.622 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

👻 Score fantasma 20%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 16 dias.
• As vagas desta empresa costumam ser preenchidas em 21 dias.
• 24 vagas abertas para uma equipe de 10 pessoas.

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Workforce and Community Education

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1971

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Workforce and Community Education é uma divisão que oferece uma ampla gama de programas de graduação e certificação, incluindo em áreas como ensino, negócios, saúde, ciências sociais, engenharia e artes. A divisão foca em treinamento e educação, oferecendo oportunidades de desenvolvimento pessoal e profissional por meio de cursos online e presenciais. Os programas atendem a uma população diversificada, incluindo veteranos militares e suas famílias, com o objetivo de aprimorar habilidades e oportunidades de carreira em várias áreas.

Descrição

• Lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support National University’s enrollment goals • Manage and optimize PPL campaigns • Identify and test new media partners, channels, platforms, audience segments, targeting approaches, data sources, and media capabilities • Plan, execute, monitor, and optimize campaigns • Manage day-to-day relationships with assigned media partners • Improve lead quality, conversion, efficiency, and overall campaign performance • Develop structured tests and pilots to evaluate new media opportunities and determine potential for scale • Coordinate campaign assets, tracking, timelines, and stakeholder communication • Collaborate with creative, web, analytics, finance, and other internal teams • Monitor lead volume, lead quality, conversion, efficiency, spend, and other KPIs • Provide actionable recommendations to marketing leadership • Support budget management, forecasting, and reporting • Share learnings to inform broader Demand Capture strategy • May provide guidance, coaching, and performance management to direct reports as the team evolves

🎯 Requisitos

• Bachelor’s degree in advertising, Communications, Marketing, Management, or a related field • 5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or a related area • Experience managing external media or lead-generation partners, including performance-based or PPL campaigns • Experience managing and optimizing paid media campaigns against lead generation and conversion goals • Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels • Working knowledge of paid search, paid social, display, video, programmatic, and other digital media channels • Experience with audience segmentation, targeting, testing, and campaign measurement • Experience leading projects and working cross-functionally • Strong understanding of paid media and Demand Capture principles • Strong understanding of performance-based and PPL media models • Ability to analyze performance and translate data into actionable recommendations • Strong partner and project management skills • Proficient in Microsoft Office Suite • Ability to work independently and collaboratively in a fast-paced environment • Occasional travel

🏖️ Benefícios

• Comprehensive well-being benefits for you and your family • Total rewards package • Remote work arrangement • Occasional travel opportunities

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