Head of Lifecycle Marketing

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🕒 Maio 20

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Legacybox

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

🛍️ Comércio Eletrônico

📱 Mídia

⚡ Produtividade

💰 $12.000 Product Crowdfunding em 2013-10

eCommerce • Media • Productivity

A Legacybox é a maior empresa do mundo na digitalização de filmes caseiros, fotos e filmes, proporcionando uma forma simples e fácil para que as pessoas convertam suas mídias gravadas para formatos digitais. Oferecendo kits de digitalização completos, os clientes podem enviar suas mídias analógicas, e a Legacybox cuida do resto, digitalizando e armazenando as memórias de forma segura na nuvem.

Descrição

• Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior • Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows • Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows • Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting • Partner with creative and marketing teams to develop cohesive messaging and campaign execution • Establish and scale direct mail as an integrated lifecycle marketing channel • Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems • Analyze customer behavior and lifecycle performance to identify growth opportunities • Develop lifecycle testing strategies and optimize retention-focused campaigns • Build and scale the lifecycle marketing team as business needs evolve • Report on lifecycle performance, customer engagement, and revenue contribution regularly

🎯 Requisitos

• Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focus • Owned email, SMS, and customer retention systems in-house • Built lifecycle programs focused on long-term customer relationships rather than short-term urgency • Managed lifecycle platforms such as Klaviyo and related marketing automation systems • Developed customer segmentation, automation, and deliverability strategies • Worked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservation

🏖️ Benefícios

• Healthcare coverage (medical, dental, and vision) • Health Savings Account (HSA) eligibility • Short-term disability coverage available after the waiting period • Free 24/7 access to TextCare medical support • Retirement plan with employer match • Competitive paid time off (PTO) policy • Apple hardware and the tools needed to do your best work • Opportunity to shape the customer experience and retention strategy of a nationally recognized brand • Collaborative, fast-moving, and growth-oriented team culture