Manager – Marketing Automation, Analytics

🕒 Maio 15

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RxBenefits, Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1995

⚕️ Seguro de Saúde

💳 Fintech

🤝 B2B

💰 Private Equity Round em 2020-12

Healthcare Insurance • Fintech • B2B

A RxBenefits, Inc. é uma empresa especializada em fornecer soluções inovadoras de benefícios farmacêuticos para empregadores e seus funcionários. Eles focam em otimizar a gestão de planos de medicamentos prescritos para reduzir custos e melhorar os resultados de saúde. Por meio de análises avançadas e suporte personalizado aos membros, a RxBenefits visa transformar a experiência de benefícios farmacêuticos para seus clientes.

Descrição

• Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity • Build and improve marketing automation programs including: Nurture campaigns, Lead scoring, Routing workflows, MQL automation, Lifecycle progression • Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts • Develop and maintain standardized reporting across: Website, Campaigns, Email, Paid media, Social influence, Pipeline contribution • Build reporting that delivers actionable insights and recommendations, not just metrics • Help answer key business questions including: What content is driving engagement and conversion? How is social media influencing the sales cycle? What user behaviors occur after visitors land on the website? • Own GA4 infrastructure including: Event tracking, Conversion tracking, Funnel visibility, User journey analysis • Ensure accurate attribution and tracking across digital channels and systems • Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem • Partner closely with Demand generation, Social media, Content, Digital marketing, Sales operations • Manage and mentor digital marketing team members focused on campaign execution and website optimization • Collaborate with external agencies and technology partners as needed

🎯 Requisitos

• 7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics • Hands-on experience with Salesforce and Pardot/Account Engagement • Experience building or improving marketing automation and lead lifecycle programs • Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics • Experience with GA4, tracking infrastructure, and conversion analysis • Experience creating executive-level dashboards and performance reporting • Strong analytical, communication, and problem-solving skills

🏖️ Benefícios

• Remote first work environment • Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members • Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision) • Additional buy-up options for Short- and Long-Term Disability and Life Insurance • 401(k) with an employer match up to 3.5% available after 60 days • Community Service Day to give back and support what you love in your community • 10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like • Reimbursements for high-speed internet, we’ll send you a computer and monitors to help you do your best work • Tuition Reimbursement for accredited degree programs • Paid New Parent Leave that can be used for adoption or birth • Pet insurance to protect your furbabies • A robust mental health benefit and EAP service through Spring Health to support you when you need it most