Account Based Marketing Manager

Vaga não está no LinkedIn

🕒 Outubro 5

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.000 - $125.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Lone Wolf Technologies

201 - 500 funcionários

Fundada em 1993

💼 Consultoria

🏠 Imobiliário

☁️ SaaS

Consulting • Real Estate • SaaS

A Lone Wolf Technologies é um provedor líder de soluções de software para o setor imobiliário. Sua plataforma, conhecida como Lone Wolf Foundation, é uma solução completa projetada para ajudar profissionais do setor imobiliário como agentes, corretores e MLSs a gerenciar vários aspectos de seus negócios de forma eficiente. As ofertas de produtos da empresa incluem publicidade digital, análises, ferramentas de back office, CRM, eSignature, intranet e mais, todas voltadas para otimizar fluxos de trabalho de transações, interações com clientes e gestão de negócios. A Lone Wolf Technologies se concentra na integração de ferramentas digitais para melhorar a eficiência operacional dos profissionais do setor imobiliário em toda a América do Norte.

Descrição

• Partner with Sales to evaluate target accounts and develop account selection criteria • Define the strategic rationale for account prioritization and segmentation • Determine which accounts represent the greatest opportunity and why • Develop go-to-market strategies tailored to target account segments • Use account, market, and performance data to refine targeting strategies • Deliver account recommendations and insights to improve Sales account prioritization • Design and execute multi-channel ABM programs across email marketing, digital advertising, direct mail campaigns, events and webinars, and content marketing initiatives • Create account-specific messaging and campaign strategies • Partner with Content, Design, and Marketing Operations teams to execute campaigns • Ensure campaigns align with revenue goals and account engagement objectives • Collaborate with Sales to understand account priorities and opportunities • Evaluate whether ABM is the most effective approach for target accounts • Validate account strategies using market intelligence and data • Provide strategic guidance on account engagement and expansion opportunities • Define campaign success metrics and measurement frameworks • Establish reporting for campaign performance, account engagement, pipeline influence, and revenue impact • Analyze results and translate insights into actionable recommendations • Use performance data to optimize campaign strategy and investment decisions • Leverage account, customer, and intent data to build personalized experiences • Segment audiences to improve campaign relevance and effectiveness • Monitor campaign outcomes and identify drivers of success or underperformance • Continuously test, learn, and optimize campaign approaches • Serve as the voice of target accounts within the marketing organization • Share market and account insights with Product Marketing, Sales, and leadership • Influence broader marketing, messaging, and product strategies based on customer needs and feedback

🎯 Requisitos

• 5-7 years of B2B marketing experience • Proven experience building, managing, and optimizing Account-Based Marketing (ABM) programs • Proven experience building, managing, and optimizing field marketing initiatives • Proven experience building, managing, and optimizing revenue-focused campaign strategies • Experience partnering directly with Sales organizations on strategic account planning • Demonstrated ability to make data-driven marketing decisions and influence business outcomes • Strong strategic thinking and ability to operate independently • Experience developing multi-channel marketing campaigns across digital and offline channels • Strong analytical skills, including interpreting performance data, identifying trends and opportunities, and making strategic recommendations • Excellent project management and cross-functional collaboration skills • Exceptional written, verbal, and presentation communication skills • Preferred: Experience in B2B SaaS organizations, real estate technology (PropTech), or real estate-related industries • Preferred: Experience with HubSpot, Salesforce, marketing automation platforms, and CRM systems • Preferred: Familiarity with account intent platforms and ABM technologies

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