Creative Strategist, Consumer Growth Marketing

🕒 Julho 3

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $90.000 - $120.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

🎨 Estrategista Criativo

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Malwarebytes

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2008

🔒 Cibersegurança

🤝 B2B

👥 B2C

Cybersecurity • B2B • B2C

Malwarebytes é uma empresa de cibersegurança que desenvolve software de detecção, remoção e proteção contra malwares para consumidores, pequenas empresas e grandes corporações. A empresa oferece segurança de endpoint, antivírus, proteção móvel, ferramentas de privacidade (VPN, verificação de pegada digital, monitoramento de dark web), proteção contra roubo de identidade e soluções gerenciadas para MSPs e equipes de TI. A Malwarebytes distribui seus produtos por meio de assinaturas para download e serviços gerenciados em nuvem, além de fornecer ferramentas gratuitas para varredura e remediação de vírus.

Descrição

• Creative Strategy & Execution • Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns • Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good • Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets. You hold the bar high at every stage • Leverage AI tools to accelerate workflows — research, ideation, scripting, competitive analysis, data dashboards - while ensuring final output is crafted by real people. • Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says. • Performance & Optimization • Monitor creative performance, analyze results, and iterate quickly to optimize creative direction • Build and maintain a testing calendar and creative playbook that scales. Ensure the team doesn't reinvent the wheel every month • Own a reporting framework that clearly surfaces the good, bad, and what to do next • Cross-Functional Collaboration • Work with our ASO team to evaluate new creative, review store content, and build a steady pipeline of experiments across app store placements • Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa • Stay sharp on platform trends, algorithm shifts, and competitor activity so we're never lagging behind the industry

🎯 Requisitos

• 2 - 3+ years running creative strategy and performance optimization/testing at scale - ideally for a mid-to-large consumer brand or agency • Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and a real understanding of how creative drives performance within each • Familiarity with ASO and how experimentation works in that environment (store screenshots, feature graphics, preview video, etc.) • Creative and analytical in equal measure. You can identify what works and why, then scale it • A communicator who can align external partners, cross-functional teams, and senior stakeholders without losing momentum • Highly organized to run multiple workstreams at once, scrappy enough to move when the situation calls for it • Comfortable using AI to speed up workflows (Claude, ChatGPT, Microsoft CoPilot) • Someone who genuinely loves this craft. You've got big ideas and that energy spills through Slack and Zoom meetings.

🏖️ Benefícios

• Comprehensive medical, dental, and vision insurance coverage • Employee Referral Bonus Program • Wellness programs • 401k and employer matching for (US Employees) • Comprehensive Time Off policy • An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)