Senior Area Marketing Manager, Women’s Health

🕒 Maio 22

🏈 Alabama, District of Columbia, +7 estados a mais – Remoto

🏈 Alabama – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🎸 Mississippi – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote ⚔️ Virginia – Remote

💵 $161.900 - $202.400 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Natera

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2004

🏥 Saúde

🧬 Biotecnologia

⚕️ Seguro de Saúde

Healthcare • Biotechnology • Healthcare Insurance

A Natera é líder global em tecnologia de testes de DNA livre de células (cfDNA), especializada em testes e diagnósticos genéticos não invasivos. As soluções inovadoras da empresa concentram-se em áreas como triagem pré-natal, detecção de câncer e monitoramento de transplantes de órgãos. Ao utilizar bioinformática avançada e análise de DNA, a Natera oferece a profissionais de saúde e pacientes informações essenciais para decisões médicas mais embasadas.

Descrição

• Develop and execute marketing initiatives promoting Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and patients • Collaborate with regional and headquarters Marketing, Medical Affairs, and Sales teams on regional HCP programs, campaigns, and print and digital tools • Identify appropriate regional channels for marketing messaging • Customize existing campaigns, programs, and materials for the region • Support Medical Affairs with content development and speaker selection for regional HCP programs and congresses • Manage logistics for local speaker programs, regional conferences, and other HCP programs • Establish and maintain relationships with opinion leaders, external speakers, and medical associations • Manage marketing projects and timelines • Track ROI for regional marketing programs and campaigns • Gather and analyze quantitative and qualitative data on customer needs, competitive landscape, and messaging effectiveness • Report regional insights to executive leadership and marketing peers • Partner with local Sales teams to develop customized marketing plans

🎯 Requisitos

• B.A. or B.S. degree required; advanced degree preferred • Minimum 3 years of professional experience in healthcare product marketing, product management, sales, medical affairs, or strategic consulting • Experience in life sciences, health technology, or diagnostics preferred • Project management, organization, attention to detail, and timeline tracking • Experience marketing healthcare products and services, synthesizing clinical information, and composing concise promotional copy • Strong collaboration and leadership skills with cross-functional teams • Basic Microsoft PowerPoint skills • Strong written and verbal communication skills • Basic Microsoft Excel skills • Analytical and problem-solving mindset • Experience gathering customer insights and translating them into actionable plans • Experience presenting technical content to lay and/or professional audiences preferred • Familiarity with field marketing channels and tactics preferred • Ability to use a computer keyboard, communicate by telephone, and read printed material • Willingness and ability to travel, including overnight travel; up to 30% field travel • Must live close to a major regional airport and be able to travel throughout the Southeast Sales Area

🏖️ Benefícios

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and dependents • Free testing for employees and immediate families • Fertility care benefits • Pregnancy and baby bonding leave • 401k benefits • Commuter benefits • Employee referral program