Growth Marketer

🕒 Julho 28

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Pearl

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2019

☁️ SaaS

🤝 B2B

💰 $58.000.000 Series B - Pearl em 2024-07

SaaS • B2B

A Pearl é um fornecedor de kit de ferramentas front-end de UI/design para websites ou modelo de site. Os CSS fornecidos e os nomes das classes indicam que a Pearl mantém um sistema de design abrangente ou conjunto de componentes de UI (navegação, dropdowns de FAQ, modais, carrosséis, containers responsivos, estados de foco em acessibilidade e blocos de depoimentos) destinados a fazer com que sites de marketing e produtos tenham uma aparência e comportamento consistentes em navegadores e viewports. Os materiais sugerem que a Pearl oferece estilos reutilizáveis e padrões de UX para construir ou tematizar websites, embora o trecho fornecido não especifique se a Pearl é um mercado de modelos, produto de sistema de design, agência ou plataforma SaaS.

Descrição

• Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels. • Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences. • Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly. • Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing. • Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation. • Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led). • Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos. • Continuously test subject lines, timing, cadence, and offers. • Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation. • Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM. • Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps. • Ensure clean marketing-to-sales handoffs in the CRM. • Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle. • Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth. • Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle.

🎯 Requisitos

• 5–7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations. • Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and deep fluency in HubSpot (workflows, lifecycle stages, email, reporting). • A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them. • A strong email/lifecycle marketer and a strong paid operator in one — a rare combination. • Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports. • Highly analytical, comfortable living in dashboards; GA4 literacy a plus. • Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions. • A systems builder who thrives owning a broad mandate on a compact, high-caliber team. • Bonus: experience advertising in healthcare or other regulated categories, a dental/medical vertical, or SQL/advanced reporting depth

🏖️ Benefícios

• Competitive compensation and benefits • Professional development and training opportunities • Flexible, uncapped PTO • Remote-first work environment, with preference for candidates based near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.