Group Director, Consumer Services

🕒 Outubro 23

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 14%

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Own net revenue retention and expansion MRR for the division, including the monthly service expansion target • Personally own executive relationships across the top 30–40% of the portfolio by MRR • Run monthly executive check-ins with top-tier accounts and 1x1 check-ins with priority accounts • Maintain an accurate weekly retention forecast and division retention data • Track cost-per-lead, lead-to-booked-appointment or lead-to-sale conversion, and speed-to-lead/call response time • Diagnose risk early, install fixes, and lead or co-lead quarterly plans for top portfolio accounts • Build value-based, consultative business cases with Account Directors • Lead Consumer Services expansion paths, including paid search/local SEO, call tracking and lead-routing optimization, and cross-selling adjacent lead-generation offers • Keep the Salesforce pipeline current, accurate, and updated weekly • Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit • Build and evolve Consumer Services reporting frameworks • Lead or support final-round pitches and bring vertical expertise to new business • Partner with Sales on division go-to-market positioning, collateral, and win rate • Directly manage Account Directors and oversee the Associate Account Director pod • Coach direct reports as AI-Native Growth Directors and raise AI adoption • Own hiring, staffing, capacity, career pathing, feedback, and talent development • Lead training on vertical-specific and AI-native tools, processes, and strategies • Build AI-assisted prototypes and workflows; run Omega and Iris across the portfolio • Decide which AI tools and workflows are adopted across the division • Own division-level AI quality tradeoffs and evolve Power Circuit solutions • Collaborate with the innovation team on enhancements and optimizations • Contribute to the division P&L and accountability for portfolio profitability • Forecast churn, service expansion, new business, and efficiency with the MD and VP • Build business cases for headcount and investment and drive efficiency through technology, AI, and process improvement • Own resolution of every escalation in the direct portfolio • Partner with Data Intelligence, Media Planning, and Activation teams • Represent Power Digital in market through speaking, content, and client-facing points of view • Serve as an internal knowledge hub for vertical and division expertise

🎯 Requisitos

• Department leadership and management experience required, including leading Account Directors or senior marketers as direct reports • 10+ years of leadership experience in a digital marketing agency, with lead-generation client work across personal finance, home services, hospitality, or other D2C verticals at the AD level or above • Experience managing a P&L for profitable growth • Deep marketing fluency in lead-generation funnels, including cost-per-lead, cost-per-acquisition, call tracking, speed-to-lead, and the marketing-to-sales handoff • Expertise in local and multi-location paid search, local SEO, and call-driven marketing programs • Measurement expertise for offline conversions such as calls, bookings, and in-store or in-home visits • Familiarity with regulatory and compliance considerations relevant to lead-generation verticals, including TCPA and state licensing in personal finance • Experience presenting to and challenging C-suite and VP stakeholders with data-backed recommendations • Expertise in contract negotiation, client retention, and client growth • Proven track record delivering high NPS and retention metrics across a portfolio • Extensive knowledge of owned, earned, and paid marketing channels, including content, SEO, local SEO, paid search, paid social, and programmatic • Familiarity with call tracking and lead-routing platforms, local SEO/listings management tools, CRM systems, and multi-location or franchise marketing platforms • Entrepreneurial spirit and contribution to product and go-to-market strategy

🏖️ Benefícios

• 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. • Equal Opportunity Employer commitment • Diversity, inclusion, and belonging across backgrounds and experiences

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