Director, Integrated Marketing Strategy

🕒 Agosto 5

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $160.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Sedgwick

SiteLinkedInTodas as Vagas

10.000+ funcionários

🏗️ Construção

💼 Consultoria

🏥 Saúde

Construction • Consulting • Healthcare

A Sedgwick é uma fornecedora global de soluções de tecnologia para riscos, benefícios e negócios integrados. Eles ajudam pessoas e organizações a gerenciar e mitigar riscos com soluções em administração de sinistros de acidentes, saúde, invalidez, compensação por desemprego e responsabilidade, entre outros. A Sedgwick oferece serviços como administração de sinistros, consultoria de construção, contabilidade forense e engenharia forense. Suas especialidades incluem restauração de propriedades, proteção de marcas e prevenção de perdas em vários setores, incluindo agricultura, construção e setores ambientais. A empresa enfatiza diversidade, equidade e inclusão (DEI) e práticas ambientais, sociais e de governança (ESG).

Descrição

• Lead development and execution of integrated marketing strategies and campaigns aligning brand, demand generation, and account-based marketing strategies. • Partner with business unit Presidents and teams to support growth. • Partner with sales leadership to identify and prioritize strategic accounts. • Collaborate with marketing centers of excellence to deploy marketing tactics. • Provide stakeholder updates, share results, and optimize plans based on learnings. • Develop best practices and best-in-class marketing approaches with Brand Strategists. • Lead campaigns across awareness, engagement, activation, and sales enablement. • Manage the team marketing budget and Agile Team resources. • Coordinate digital, events, content, nurture, webinar, ABM, and sales outreach tactics. • Design and execute ABM programs for target industries, buyer personas, and organizational priorities. • Coordinate personalized outreach, landing pages, executive events, and nurture experiences. • Support demand generation and lead capture initiatives tied to MQL, SQL, and pipeline goals. • Optimize performance through testing, reporting, and analytics. • Collaborate with creative, communications, digital, analytics, and business teams. • Lead conference and executive event marketing strategy, including pre-event, onsite, and post-event engagement. • Develop campaign briefs, messaging frameworks, KPI definitions, and executive-ready reporting. • Drive continuous optimization of campaign performance, targeting, conversion, and engagement. • Provide leadership, guidance, motivation, and performance development support to colleagues. • Administer personnel policies and participate in interviewing, hiring, and performance discussions. • Travel as required.

🎯 Requisitos

• Bachelor's degree in marketing, business, or a related field from an accredited college or university preferred. • Eight (8) to twelve (12+) years of B2B marketing experience, emphasizing integrated marketing, demand generation, and account-based marketing. • Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes. • Experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities. • Strong background in campaign performance analysis and translating insights into data-driven optimization and strategic recommendations. • Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams. • Proficiency with marketing automation, CRM, and ABM/intent data platforms such as HubSpot, Salesforce, 6sense, and Demandbase. • Experience supporting enterprise growth and go-to-market initiatives. • Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement. • Knowledge of lifecycle marketing and revenue operations processes. • Familiarity with intent data, audience segmentation, and account scoring methodologies. • Strong analytical skills and ability to interpret data and drive performance optimization. • Excellent communication, presentation, and executive presence skills. • Strong organizational and project management skills. • Ability to collaborate across cross-functional teams and align stakeholders. • Ability to meet or exceed Performance Competencies.

🏖️ Benefícios

• Bonus eligibility • Medical insurance • Dental insurance • Vision insurance • 401(k) plan and matching • Paid time off (PTO) • Disability insurance • Life insurance • Employee assistance program • Flexible spending account or health savings account • Additional voluntary benefits • Work-life balance • Caring culture • Reasonable accommodations when applicable and appropriate