Vice President, TV and Direct Response Media

🕒 Agosto 18

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

👻 Score fantasma 30%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Sell2Rent

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2017

🏠 Imobiliário

🛍️ Comércio Eletrônico

👥 B2C

Real Estate • eCommerce • B2C

A Sell2Rent é uma plataforma que permite que proprietários vendam seus imóveis e, em seguida, os aluguem de volta. Esse modelo inovador oferece flexibilidade financeira para quem precisa de liquidez imediata, mas deseja manter a residência. Ao facilitar transações de venda e locação, a Sell2Rent atende de forma eficiente aos mercados de venda e aluguel.

Descrição

• Own the television budget and P&L, allocating spend across networks, stations, and dayparts with CPL and cost-per-closed-transaction targets • Deploy national Spanish-language TV, local broadcast news, DRTV, CTV, DOOH, and cinema campaigns in 3–5 concentrated metros • Negotiate directly with networks and station groups • Verify media delivery against post-logs and enforce make-goods and remedies • Direct TV creative briefs, direct-response spots, long-form formats, and testing rotations • Manage production partners and output • Build TV response measurement and attribution infrastructure from scratch • Integrate TV attribution into company-wide acquisition reporting • Partner with the VP of Marketing on retargeting, landing pages, and lead handoff • Partner with sales on lead definitions and speed-to-lead

🎯 Requisitos

• 8+ years in direct-response/performance marketing • 5+ years leading marketing or media teams where revenue depended on consumer lead generation • Mastery and control of television as a lead-generation medium • Personal experience negotiating with networks and station groups on rates, dayparts, adjacencies, and make-goods • Experience building and scaling DRTV and CTV campaigns with lead attribution to spot and daypart • Experience personally verifying delivery against post-logs • Experience making weekly TV kill/scale decisions using cost-per-lead and cost-per-transaction • Deep residential real estate experience acquiring home sellers • Experience marketing to homeowners who want or need to sell through a real estate wholesaling operation, home-buying company, iBuyer, sale-leaseback or home equity platform, or seller-side lead-generation business • Knowledge of motivated-seller economics, seller triggers, speed-to-lead discipline, and marketing to homeowners under pressure without being predatory • CPL/CAC numbers defensible line by line • Managed $1M+ annual media budgets, with television as the major component • Built measurement infrastructure from scratch • Managed production and agency ecosystems • Preferred but not required: Spanish-language TV experience, long-form educational content, credit/barter media structures, metro-concentration strategies, and category-creation experience

🏖️ Benefícios

• Competitive base salary • Performance bonus tied directly to TV-driven CAC and transaction targets • Stock option consideration for the right candidate • Compensation package with upside tied to enterprise value