Customer Marketing Manager

🕒 Julho 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $132.000 - $165.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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SentinelOne

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2013

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A SentinelOne é líder em cibersegurança autônoma, conhecida pelo uso inovador de IA em soluções de proteção de endpoint, cloud e identidade. É reconhecida pela Gartner como Líder no Magic Quadrant for Endpoint Protection Platforms por quatro anos consecutivos. A plataforma Singularity da SentinelOne integra a segurança corporativa, oferecendo recursos como detecção de ameaças com IA, segurança de endpoints e de cloud, gestão de vulnerabilidades e threat intelligence. A empresa atende diversos setores ao entregar proteção em tempo real e eficiência operacional, aproveitando IA para threat hunting avançado e log analytics. Com forte foco na redução de risco e na melhoria do desempenho de segurança, a SentinelOne atende empresas no mundo todo com soluções seguras e escaláveis.

Descrição

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features • Identify accounts that are ready for upsell or cross-sell based on where they are in their journey • Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics • Collaborate with the Webinars & Virtual Events Lead on customer-segment programming • Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints • Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns • Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle • Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics • Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution • Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

🎯 Requisitos

• 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function • Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers • Experience working directly with Customer Success or Account Management teams • Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo) • Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging • Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance • Marketing experience in the cybersecurity industry • Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase) • Experience supporting renewal or expansion motions in a PLG or hybrid GTM model • Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue.

🏖️ Benefícios

• Restricted Stock Units (RSUs) • Employee Stock Purchase Plan (ESPP) • Flexible time off • Paid company holidays and paid sick time • Gender-neutral parental leave • Grandparent leave • Medical, dental, and vision coverage • 401(k) retirement plan with company match • Life and disability insurance • Health and dependent care FSA • Voluntary benefits (hospital, accident, critical illness) • Employee Assistance Program (EAP) • ARAG pre-paid legal • Nationwide pet insurance • Cancer Care program • Global business travel medical insurance • Home office allowance • Mobile phone reimbursement • Wellness coach • Wellness/gym reimbursement • Fertility coverage • Adoption & surrogacy reimbursement