VP, Marketing

Vaga não está no LinkedIn

🕒 Setembro 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $220.000 - $275.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Sinch

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

💰 $48.845.918 Post-IPO Debt - Sinch em 2024-09

Consulting • Logistics • Marketing

A SH é uma fornecedora brasileira de formas, andaimes, escoramentos e equipamentos de acesso para projetos de construção, oferecendo venda, aluguel, engenharia/projetos, suporte técnico, logística e e-commerce em todo o Brasil e Paraguai. A empresa fornece painéis de formas de alumínio e aço, escoramentos metálicos, andaimes, acessórios e peças de reposição, além de oferecer ferramentas digitais de suporte à decisão, catálogos e assistência prática para obras residenciais, industriais e de infraestrutura.

Descrição

• Develop and execute Mailgun’s global marketing strategy aligned to business objectives and measurable growth across self-service, sales-assisted, and enterprise motions • Own the full marketing funnel from awareness and consideration through acquisition, conversion, adoption, expansion, and retention • Develop customer, ICP, buying journey, competitive, and market insights into differentiated positioning, messaging, and growth opportunities • Own product marketing strategy, including segmentation, positioning, messaging, competitive intelligence, launches, and go-to-market strategy • Partner with sales and product leadership on integrated go-to-market strategy • Own Mailgun’s brand positioning and voice • Partner with regional marketing leaders on market-specific plans and regional growth targets • Own marketing investment allocation and performance based on revenue impact and ROI • Own the Mailgun website and digital experience as a growth engine • Lead SEO, AEO, and AI-powered discovery strategies • Build and optimize self-service acquisition funnels for signups, trials, conversion, and revenue • Lead integrated demand generation programs for mid-market and enterprise pipeline and revenue • Partner with regional teams on strategy, programs, content, insights, tools, ABM, thought leadership, events, and webinars • Develop lifecycle and customer marketing programs for engagement, adoption, retention, expansion, and advocacy • Establish experimentation and continuous optimization using data, personalization, conversion-rate optimization, A/B testing, and emerging technologies • Build and lead a high-performing, AI-native marketing organization • Leverage AI across strategy, content, creative, analytics, experimentation, customer insights, and marketing operations • Collaborate with product, sales, customer success, central marketing, and regional marketing leaders • Leverage shared capabilities, data, technology, and best practices with central marketing operations • Establish goals, KPIs, and operating rhythms and communicate performance to senior leadership • Foster accountability, customer obsession, experimentation, and continuous improvement

🎯 Requisitos

• 10+ years of progressive marketing experience • At least 5 years in senior marketing leadership roles within SaaS or technology companies • Deep understanding of SaaS business models, PLG, demand generation, sales-assisted growth, and enterprise go-to-market • Demonstrated ability to lead marketing across the customer lifecycle, from brand awareness and demand creation through acquisition, conversion, adoption, expansion, and retention • Strong understanding of digital customer journeys, SEO, emerging AI-powered discovery, AEO, experimentation, and applying AI to marketing strategy and execution • Strong analytical and financial skills, connecting marketing investment and performance to pipeline, revenue, customer value, and ROI • Experience developing global marketing strategies and partnering effectively with regional teams to deliver market-level growth objectives

🏖️ Benefícios

• Comprehensive medical, dental, and vision plans • Supplemental plans and telehealth access for all participants • Free virtual counselling resources through a global Employee Assistance Program • Roth and Pre-tax 401(k) options with employer match for all participants • Generous paid time off program • Paid parental leave • Family planning support • Flexible remote work offerings • Paid time off for volunteering • Bonus eligibility