Demand Generation Manager

🕒 Agosto 6

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Stretto

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1987

⚖️ Jurídico

💸 Finanças

Legal • Finance

A Stretto é uma empresa que fornece soluções administrativas e de consultoria focadas em complexidades legais e financeiras, especialmente falência e reestruturação. Seus serviços incluem administração de reivindicações legais (serviços de ações coletivas, administração judicial, notificações legais, serviços de recuperação, serviços de agente de reivindicações de reestruturação corporativa, valores mobiliários públicos), software e serviços de falências (Best Case by Stretto, educação de devedores, due diligence, relatórios financeiros, modificações de hipotecas, empréstimos estudantis, notificações legais), software e serviços de gestão de tesouraria e caixa para tutores (Trustee Suite, operações administrativas e de negócios para tutores, notificações legais, serviços imobiliários e de recuperação), e ferramentas de inteligência (Conductor, Forecaster, Research Suite, SecureAI). Eles atendem profissionais legais e financeiros e enfatizam expertise no assunto e processos habilitados por tecnologia para distribuições em larga escala, questões complexas de insolvência e outros compromissos críticos.

Descrição

• Develop digital marketing and account-based marketing campaigns with organizational stakeholders • Execute campaigns through content development, basic design, and digital channels • Build and run lead-generation programs across email, social, in-app messaging, content, and events • Capture, route, and qualify leads to produce measurable funnel contribution • Own CRM lead lifecycle processes, including segmentation, scoring, stage progression, handoff, and nurture • Own on-page and technical SEO across web properties • Optimize landing pages, forms, and campaign touchpoints through A/B testing • Build reporting and attribution for pipeline and conversions • Equip business development with campaign-sourced leads, lead intelligence, and follow-up workflows • Build CRM campaigns and maintain integrations across marketing, email, social, and in-app platforms • Protect data integrity through deduplication, field mapping, and list hygiene • Manage initiatives, stakeholder accountability, priorities, and deadlines

🎯 Requisitos

• Bachelor's degree in a related field or equivalent education / experience required • Four years of experience or more in B2B software marketing required • Extraordinary project management skills • Experience utilizing AI tools to improve workflow efficiency • ABM and broad cross-channel marketing campaign development and execution • Hands-on experience with in-app messaging and product adoption platforms such as Userpilot • Working command of the full digital funnel, including lead generation, lead scoring, lifecycle stages, pipeline development, and conversion optimization • Practical SEO experience, including on-page optimization and performance tracking • Understanding of data flows between marketing platforms, including field mapping, integrations, and data structure • Development, implementation, and management of a social media presence • Campaign metrics generation and knowledge of KPIs and campaign optimization • Exposure to legal, financial services, or professional services sectors • Interest in AI-enhanced products and curiosity about bringing them to market • Experience with Insightly, Salesforce, Pardot, Userpilot, Mailchimp, LinkedIn, Google Analytics, Google Search Console, native connectors, and API-driven syncs

🏖️ Benefícios

• Competitive starting salary • Comprehensive benefits package • Opportunities for growth