Integrated Marketing Lead – Cross Product

🕒 Setembro 22

🏄 California, New York – Remoto

🏄 California – Remote 🗽 New York – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Stripe

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2010

💳 Fintech

🛍️ Comércio Eletrônico

🤝 B2B

💰 Venture Round em 2021-05

Fintech • eCommerce • B2B

A Stripe é uma plataforma de infraestrutura financeira para empresas. Milhões de empresas—desde as maiores corporações do mundo até as startups mais ambiciosas—usam a Stripe para aceitar pagamentos, aumentar sua receita e acelerar novas oportunidades de negócios. Com sedes em São Francisco e Dublin, a empresa visa aumentar o PIB da internet.

Descrição

• Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand • Develop cross-product thought leadership and amplify high-value content across paid media, content syndication, digital and in-person events, social media, and other channels • Partner with product- and segment-aligned Integrated Marketing leads and regional marketing teams to ensure campaigns are cohesive and aligned with the end-to-end customer journey • Bring together Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations partners to align priorities, execute integrated programs, and contribute to pipeline growth • Drive programs from brief development and stakeholder alignment through execution, measurement, and optimization • Evolve Stripe’s global online events strategy into a scalable, programmatic engine supporting products, segments, industries, and regions • Manage and support a small team by providing priorities, coaching, and feedback while remaining involved in program strategy and execution • Identify and test innovative ways to reach and engage Stripe’s audiences • Collaborate with Integrated Marketing leads and regional demand generation teams on cross-product campaigns and Stripe’s global online events program

🎯 Requisitos

• 8+ years of experience building and running demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing • Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across paid media, content, email, events, and webinars • Experience defining, managing, and using marketing performance metrics to evaluate and improve programs • Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously • Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams; candidates should be prepared to discuss programs they have directly owned • Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives • Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into everyday workflows (preferred) • Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency (preferred) • Experience with or exposure to event or field marketing (preferred) • Experience in payments, financial technology, or an adjacent industry, or marketing fintech products and solutions (preferred) • Experience in an adjacent discipline, such as strategy consulting or paid media (preferred)