Marketing Coordinator – CRM, Loyalty

🕒 2 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $55.000 - $65.000 / ano

⏰ Tempo Integral

🟢 Júnior

🏆 Sucesso do Cliente

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Terrabis

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2020

🍽️ Alimentos e Bebidas

🏥 Saúde

🛒 Varejo

Food & Beverage • Healthcare • Retail

A Terrabis é uma empresa de varejo de cannabis localizada em Hazelwood, Missouri, dedicada a aprimorar a experiência de cannabis de seus clientes. Eles oferecem uma ampla gama de produtos de cannabis, incluindo flores, pre-rolls, vaporizadores, comestíveis e acessórios, juntamente com promoções especiais e um programa de recompensas para clientes fiéis. A Terrabis busca criar um ambiente acolhedor e amigável, fomentando uma comunidade tanto para entusiastas quanto para os novatos em cannabis.

Descrição

• Build, schedule, and send SMS and email campaigns in Alpine IQ or other CRM tools, from brief through final QA • Execute retention, winback, and loyalty campaigns, offers, and automations • QA every send for accuracy, links, segmentation, compliance, and brand standards • Support A/B testing of subject lines, creative, offers, and send timing • Create and maintain audiences and segments based on purchase behavior, visit frequency, preferences, and loyalty tier • Perform CRM data entry and maintenance, including customer profile updates, loyalty point adjustments, opt-in and opt-out records, and list hygiene • Track retention and campaign KPIs and compile regular performance reports • Monitor campaign delivery and troubleshoot send failures, data sync errors, and audience or automation issues • Serve as first point of contact for store teams on CRM and loyalty questions, escalating complex issues • Maintain documentation of loyalty rules, tiers, processes, and customer-facing communications • Handle inbound and outbound phone calls with loyalty members, resolving questions about points, rewards, tiers, account access, and communication preferences • Respond to escalated loyalty questions by phone and email • Write, print, and mail customer letters using a company expense account • Keep a log of customer contacts and outcomes to surface recurring issues and retention opportunities • Ensure customer-facing communications comply with state cannabis regulations, SMS and email consent rules, and brand guidelines • Partner with the Marketing Manager on campaign priorities, customer journeys, and program changes • Collaborate with retail activators and store teams to support in-store loyalty signups and drives • Maintain CRM vendor contacts and follow up on support tickets, fixes, and deliverables • Draft presentation decks, slide updates, and one-pagers • Organize team meetings, take notes, and track action items

🎯 Requisitos

• Bachelor's degree (Marketing, Communications, Business, or related field) or equivalent experience • 1-3 years of hands-on CRM experience building and sending email and/or SMS campaigns • Customer service experience, ideally including phone support • Alpine IQ (AIQ) experience strongly preferred; experience with a similar CRM or email/SMS platform considered • Experience building audiences and segments from customer and purchase data • Comfortable with Excel or Google Sheets for data entry, cleanup, and reporting • Comfortable with Microsoft Teams • Familiar with Claude or ChatGPT AI platforms • Highly organized with strong attention to detail, especially data accuracy • Excellent written and verbal communication skills, with a professional phone presence and the ability to write clear, friendly customer letters • Customer-first mindset with patience and sound judgment when resolving member issues • Proactive problem-solver who troubleshoots independently and escalates issues appropriately • Self-motivated and dependable in a remote work environment • Collaborative mindset, comfortable working across teams and vendors

🏖️ Benefícios

• Remote work environment • Company expense account for mailing customer letters • Terrabis covers all postage and shipping costs

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