Direct Response Creative Strategist

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🕒 Julho 28

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎨 Estrategista Criativo

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uprootclean

SiteLinkedInTodas as Vagas

- funcionários

🛍️ Comércio Eletrônico

👥 B2C

eCommerce • B2C

A uprootclean é uma marca de varejo online que vende itens essenciais de limpeza e cuidados para lares com animais de estimação. O site destaca a comercialização de removedores de pelos de animais e fiapos, uma escova de cuidados/aspiração 7 em 1, produtos de lavanderia desenvolvidos para lares com animais de estimação, lenços para animais e acessórios gerais para cuidados com pets — comercializados diretamente para donos de animais através de uma vitrine de e-commerce com promoções, limites para frete grátis, um blog, programa de influenciadores e recursos de localizador de lojas.

Descrição

• Own paid social creative strategy across Meta, TikTok, and AppLovin • Define angles, hooks, formats, and testing priorities by channel • Work directly with the Content team to ensure the right asset pipeline • Translate performance data into clear, creative direction • Continuously evolve strategy based on results, not opinions • Write 4 detailed video briefs per day for video editors • Write 3 detailed static ad briefs per day for the graphic designer • Provide same-day feedback on all creative output • Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions • You're expected to write scripts independently (with access to internal copywriters for complex topics) • Manage and direct a team of 5 creatives (4 editors, 1 designer) • Ensure consistent output, quality, and speed • Give clear, direct feedback quickly • Raise the creative bar over time • Review performance daily with media buyers • Understand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue • Navigate Facebook Ads Manager independently to pull insights • Identify winning patterns and scale them systematically • Write short-form ad copy and scripts • Ensure creative and copy work together across the funnel • Collaborate with internal copywriters on longer or complex scripts • Deep understanding of direct response copywriting principles • Diagnose why copy works or fails, not just whether it works • Provide actionable feedback to improve hooks, clarity, and conversion • Build creative testing frameworks and repeatable processes • Establish ideation, testing, feedback, and iteration loops • Enforce naming conventions for clean tracking and analysis • Create feedback systems that continuously improve output

🎯 Requisitos

• Direct response copywriting expertise - can write, edit, and diagnose what works. Understands customer psychology, angles, offers, objections. • Proven track record creating performance-driven paid social creative at scale • Deep expertise with Meta ads, TikTok ads, and creative testing methodologies • DTC/ecommerce background - Experience scaling consumer products through direct-response creative. DTC brands or performance ecommerce agencies preferred • Extremely high output - consistent daily execution is non-negotiable • Management experience directing editors and designers (not just making ads yourself) • Analytical + creative thinking - you can do both simultaneously

🏖️ Benefícios

• Competitive base salary + performance-based bonus structure • Fully remote - work from anywhere in the US, Canada, or Europe • Paid time off • Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire • Fully covered medical insurance, including health, dental, and vision. (US-based employees) • Ownership & autonomy - trusted to build and execute strategy • Professional development - opportunities to learn and grow with the business