Paid Media Optimization Strategist

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USA TODAY Network

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📱 Mídia

📣 Marketing

🤝 B2B

Media • Marketing • B2B

A USA TODAY Network é o braço nacional de mídia e publicidade da USA TODAY Co. , operando um amplo portfólio de publicações locais e nacionais e oferecendo um conjunto completo de soluções de publicidade e marketing. Ela oferece publicidade digital e impressa, mala direta, conteúdo de marca, marketing de performance, vídeo, SEO, merchandising e serviços de marketplace de autoatendimento, apoiados por tecnologia orientada por dados, serviços criativos, eventos e uma plataforma com inteligência artificial. A Network destaca o alcance de publicidade local apoiado por uma escala nacional e atende empresas nos setores automotivo, de viagens, finanças, educação, reforma de residências e outros segmentos.

Descrição

• Work in a pod structure with Account Managers to support clients • Provide strategic insights and recommendations for PPC and SEO campaigns • Manage day-to-day campaign management, optimization, and reporting • Regularly review campaigns, make changes, and assess digital campaign trends • Partner with sales and client success to provide performance metrics • Serve as a clients’ Optimization Strategist • Complete digital ad campaign reviews and provide optimization recommendations • Optimize PPC campaigns to increase campaign success • Update and create pacing reports for campaigns • Create campaigns within the platform • Provide reporting on a regular basis • Conduct miscellaneous research as needed • Create ads and A/B tests for PPC • Review keywords and provide feedback on keyword strategies • Provide reviews of SEO tasks • Complete SEO reporting • Join client meetings as necessary and present findings • Build rapport with internal team members

🎯 Requisitos

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent • 2+ years of campaign management experience • Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts • Bachelor’s Degree in Marketing, Communications, Public relations or related fields • Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends • Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs • Creative thinker with strong time management, and organizational skills with exceptional attention to detail

🏖️ Benefícios

• Health insurance • Retirement plans • Flexible work arrangements • Professional development opportunities • Paid time off