Senior Retention Marketing Lead

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🕒 Julho 28

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World Vision USA

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1950

🤲 Filantropia

🤝 Sem Fins Lucrativos

Charity • Non-profit

A World Vision USA é uma organização humanitária cristã sem fins lucrativos que faz parcerias com doadores, igrejas e comunidades para ajudar crianças, famílias e comunidades a superar a pobreza e crises. Por meio de patrocínios de crianças e programas direcionados, a World Vision oferece assistência em desastres, água potável, alimentação e intervenções de saúde, proteção infantil e desenvolvimento comunitário em todo o mundo. A organização enfatiza o serviço baseado na fé, transparência financeira e responsabilidade (observando que 86% das despesas operacionais foram destinadas a programas em 2025). É uma organização 501(c)(3) dos EUA e é avaliada por analistas de ONGs terceirizados.

Descrição

• Own lifecycle retention strategy for the Sponsorship portfolio with primary accountability for the month 13+ sponsor retention (post-year-one), including clear ownership for churn reduction and tenure growth across priority risk moments (e.g., delinquency/non-payment, project closures/phase outs, child drops, and general attrition) in later tenure. • Develop and maintain a sequenced, insight-led retention roadmap (12–24 months) that prioritizes the highest-impact interventions, clarifies dependencies, and balances in-year needs with long-term portfolio health. • Govern retention measurement (in collaboration with Analytics) including churn by category/type/tenure, save rate, non-payment risk indicators, and leading engagement indicators. • Lead deep-dive cancel analytics to identify trends and drivers (by segment, acquisition channel, tenure, payment behavior, communications engagement, and operational/program factors) and translate findings into clear, prioritized opportunity hypotheses. • Create and optimize segmented retention journeys and experiences (audience rules, triggers, messaging strategies, channel mix, and timing), with emphasis on month 13+ lifecycle stages that mitigate churn, strengthen sponsor trust, and protect donor experience while minimizing operational burden and ensuring readiness for Sponsor Care/Service. • Lead retention test-and-learn plans: use cancel insights to size opportunities and define hypotheses; translate into briefs and requirements; partner with channel owners and Product/Digital teams to implement pilots (e.g., A/B, holdouts, phased rollouts); evaluate incremental impact and scale validated solutions with documented standards and playbooks. • Partner with Operations and Impact Lead to ensure sponsor-facing impact claims are credible, evidence-informed, and aligned to sponsor expectations. • Collaborate with Sponsor Experience journey owners (e.g., onboarding, extension, and operations/impact) to ensure retention interventions are coherent across the lifecycle and do not conflict with other touchpoints or channel priorities. • Maintain and evolve documentation and playbooks (journey maps, segmentation logic, decision logs, creative standards, and launch checklists) to support repeatable execution, partner self-service, and compliance alignment. • Represent Sponsor Experience/Sponsorship Product Marketing in cross-functional forums as assigned, advocating for retention priorities and surfacing risks, dependencies, and tradeoffs. • Work collaboratively with team members when assigned to work as part of a team.

🎯 Requisitos

• Bachelor’s degree in marketing, communications, business, analytics, or related field, or equivalent professional experience. Master’s degree preferred. • Minimum of 8 years of progressive experience in retention/lifecycle marketing, CRM/journey strategy, direct response fundraising, or related customer/sponsor experience roles, including demonstrated ownership of churn reduction programs and measurement. • Experience working with analytics tooling (e.g., BI dashboards) and with CRM/journey platforms; ability to partner effectively on requirements for data, segmentation, and experimentation. • Preferred: experience with sponsorship, recurring revenue, or subscription-style donor programs; familiarity with cancellation drivers such as non-payment/delinquency and program/fulfillment constraints. • Work Authorization: Must be authorized to work in the U.S.A for any employer