Senior Paid Ads & Funnel Specialist

Job not on LinkedIn

🔥 16 minutes ago

🌏 Anywhere in the World

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

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20four7VA

51 - 200 employees

Founded 2010

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

20four7VA is a dedicated virtual assistant services company that provides customizable remote staffing solutions for businesses of all sizes. They offer a wide range of virtual assistant services, including administrative, business support, marketing, and technical assistance, helping clients to achieve efficiency and reduce overhead costs. With a robust team of skilled VAs, 20four7VA ensures that clients can focus on growing their business while their various needs are met by qualified professionals.

📋 Description

• Manage and optimize Meta Ads and Google Ads campaigns • Support the future launch and management of TikTok Ads • Monitor campaign performance and make data-driven optimization decisions • Test ad creative, hooks, messaging, and audiences • Identify underperforming campaigns or creative and make adjustments • Scale high-performing campaigns and creative • Build and optimize high-ticket marketing funnels in GoHighLevel • Create and maintain landing pages, application forms, checkout processes, and follow-up sequences • Review funnel performance and improve conversion rates • Ensure lead flow and follow-up processes work from initial ad interaction through conversion • Set up and maintain Meta Pixel and Conversions API tracking • Manage GA4, UTMs, and related tracking systems • Troubleshoot tracking issues and verify accurate campaign data capture • Monitor cost per lead, cost per sale, ROAS, and other marketing metrics • Prepare clear weekly performance reports for the client • Write and test ad copy, hooks, headlines, and short-form video ad scripts • Develop UGC-style and short-form video creative concepts • Conduct regular creative testing and use campaign data to guide messaging decisions • Create step-by-step SOPs in Notion for campaigns, funnels, tracking, and recurring processes • Help train and onboard future marketing team members • Communicate campaign performance, issues, priorities, and next steps • Deliver defined services under an independent contractor agreement and agreed scope of work

🎯 Requirements

• 3+ years of hands-on paid advertising experience with demonstrated results • Advanced experience with Meta Ads Manager • Solid hands-on Google Ads experience • Proven experience building and optimizing high-ticket funnels, preferably for $1,500–$5,000+ offers • Hands-on experience with GoHighLevel • Experience with Notion and Slack • Strong understanding of paid advertising metrics, campaign optimization, and conversion tracking • Experience with Meta Pixel, Conversions API, GA4, and UTM tracking • Familiarity with short-form video, UGC-style creative, and hook testing • Familiarity with Meta's Special Ad Category requirements for financial services • Strong written English for ad copy, reporting, and SOP documentation • Ability to work independently and take ownership of assigned marketing systems • Strong analytical and problem-solving skills • Ability to clearly document processes and train others • Native or near-native English accent required (Level A–B) • Availability for 25 contracted hours per week, Monday through Friday, generally 9:00 AM–2:00 PM CST

🏖️ Benefits

• Competitive rates • Weekly payments • Various open roles are available • Free training and upskilling • Constant support and guidance • A vibrant community always ready to support you • Opportunity to grow into a larger marketing and leadership role • Long-term position • Flexible schedule alignment with the client’s preferred hours, subject to availability and mutual agreement • Independent contractor engagement

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