Head of Marketing

Job not on LinkedIn

🔥 9 minutes ago

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

Where this job comes from

Posted on 360insights's careers page, not through a job board

First seen by Remote Rocketship 9 minutes ago

Logo of 360insights

360insights

11 - 50 employees

Founded 2008

📣 Marketing

💼 Consulting

Marketing • Consulting

360insights is a Romania-based full-service market research agency founded in 2008 by a group of professional researchers. It frames decisions for marketing and business leaders by running multi-sector and multi-country research projects across Europe and the Middle East. The company has completed around 1,700 projects and has grown into one of the largest independent research agencies in Romania, serving local and international clients.

📋 Description

• Own 360insights' market positioning, brand strategy, and category leadership • Develop and lead an integrated marketing strategy aligned with growth objectives, revenue targets, and long-term company strategy • Build and lead customer expansion and cross-sell programs, including account-based campaigns, scaled executive business reviews, and whitespace analysis • Own marketing pipeline contribution, budget, and performance reporting, including channel ROI, multi-touch attribution, and PlanHat CRM reporting • Assess the current marketing function and build a practical operating model with clear priorities, accountabilities, and expected business impact • Partner with Sales, Business Development, Product, Product Marketing, Revenue Operations, and Customer Success to improve pipeline quality, conversion, win rate, and customer expansion • Lead demand generation across events, content, paid media, SEO/AEO, website, analyst activity, field marketing, partner marketing, and account-based programs • Clarify the ideal customer profile, buyer personas, value proposition, and messaging • Use data, experimentation, and performance reporting to improve campaign effectiveness, budget allocation, and pipeline contribution • Evaluate and implement AI-enabled tools, workflows, and automation • Build, coach, and develop a high-performing, values-based marketing team

🎯 Requirements

• 10+ years of progressive B2B marketing leadership experience • Ideally experience in SaaS, technology, channel, partner ecosystem, incentive management, or related enterprise environments • Proven experience building marketing strategies supporting pipeline generation, revenue growth, customer expansion, and measurable business outcomes • Strong understanding of enterprise B2B buying journeys, demand generation, ABM, content strategy, digital marketing, marketing operations, and sales alignment • Ability to evaluate a marketing function, identify capability gaps, reshape priorities, and build practical performance-improvement roadmaps • Demonstrated financial and commercial acumen • Experience managing significant marketing investments, building business cases, measuring customer acquisition economics, and connecting marketing strategy to revenue growth, profitability, and enterprise value • Comfort using AI-enabled marketing tools and automation for productivity, personalization, lead generation, content, and campaign execution • Experience leading, developing, and motivating marketing teams, including strategic leaders and hands-on contributors • Values-based, commercially minded leadership that builds trust, simplifies complexity, supports change, and drives measurable results

🏖️ Benefits

• Learning and development programs • Mentorship • Support, tools, and opportunities for professional growth and success • Equal opportunity regardless of race, religion, ethnicity, age, disability, sexual orientation, or gender identity • Accommodations available throughout the hiring process upon request

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