Senior Publicist – Travel & Lifestyle Media Relations

🔥 1 minute ago

🇨🇦 Canada – Remote

💵 $80k - $90k / year

⏰ Full Time

🟠 Senior

🎙️ Public Relations (PR)

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Development Counsellors International

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

✈️ Travel

B2B • Marketing • Travel

Development Counsellors International (DCI) is the leader in marketing places. Since 1960, we have worked with more than 450 cities, regions, states and countries, helping them attract both investors and visitors. We specialize exclusively in all phases of economic development and tourism marketing, including economic development marketing, tourism marketing, lead generation, travel trade, business events tourism, advertising, digital marketing, and media relations.

📋 Description

• Lead media relations programs for destination and hospitality clients in the Canadian market • Develop creative, newsworthy story angles aligned with client objectives and media interests • Secure earned media coverage across Canadian print, broadcast and digital outlets • Track, report and evaluate coverage quality and impact for clients • Advise senior client decision-makers on media relations strategy • Present strategic recommendations, plans and results • Set clear expectations with clients regarding opportunities, timelines and outcomes • Monitor shifts in the Canadian media landscape, including outlets, editorial staff and story trends • Maintain relationships with Canadian journalists, editors and producers • Represent clients professionally in front of media • Respond to breaking news, editorial opportunities and client needs • Manage multiple clients, priorities and deadlines independently in a remote environment • Collaborate with account leadership and the wider team

🎯 Requirements

• 8–10 years of media relations experience, ideally within travel, tourism or hospitality • Established relationships with Canadian journalists, editors and producers across print, broadcast and digital media • Proven track record of securing editorial coverage • Strong strategic thinking and confidence presenting recommendations to senior-level clients • Excellent English-language writing, storytelling and pitching skills • Proactive and self-motivated, able to work independently while collaborating with a team • French language skills an asset • Must be legally authorized to work in Canada

🏖️ Benefits

• Fully remote work arrangement • Potential extension of the fixed-term 15-month maternity-leave contract • Accommodations available on request throughout the recruitment process

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