Customer Marketing Manager

🔥 13 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Absorb Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $59M Private Equity Round - Absorb LMS on 2017-09

Consulting • Marketing • Healthcare

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Plan and execute customer campaigns for product launches from beta recruitment through general availability and post-launch adoption • Turn product messaging into customer-facing copy for email, in-app communications using Pendo, webinars, and the customer newsletter • Maintain the customer communications calendar across launches • Produce the monthly customer newsletter and track engagement to improve it • Run adoption campaigns for priority products, starting with Aura • Own and manage the Innovation Council, including participant recruitment, onboarding, engagement, and matching participants to upcoming alphas and betas • Grow the customer advocacy pipeline through G2 and similar reviews, references, testimonials, case studies, and customer speakers • Track and report campaign and advocacy results, including adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation • Collaborate with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams

🎯 Requirements

• 3–5 years in customer marketing, customer advocacy or a similar role, ideally in B2B SaaS • Experience running campaigns for product launches or feature adoption • Strong writing ability to turn product messaging into clear customer communications • Hands-on experience with marketing automation and CRM tools, such as Salesforce • Pendo and review platforms such as G2 are a plus • Ability to run several programs at once • Comfort with numbers and reporting • Experience in learning technology or HR technology is a plus • Knowledge of Microsoft Office, Teams, Claude, Confluence, Salesforce, and Absorb LMS • Must be legally eligible to work in the country applied to without sponsorship • Successful candidates are subject to pre-employment background screening, including a criminal record check

🏖️ Benefits

• Fully remote-first work with flexible work arrangements • Comprehensive health and wellness benefits • Retirement savings programs • Eligibility for two different bonus plans • Generous time off • Comprehensive medical and dental benefits based on country of location • New Hire Equipment Allowance • Monthly Flex Allowance • Career growth and internal mobility opportunities • Employee-driven DE&I programs