Vice President of Go-to-Market

🕒 July 9

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

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Absorb Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $59M Private Equity Round - Absorb LMS on 2017-09

Consulting • Marketing • Healthcare

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Lead the team that converts pipeline into customers and expands revenue within the existing customer base. • Own product marketing, product evangelism, solution engineering, and analyst relations. • Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story. • Drive win rates by making the buying experience as compelling as the product itself. • Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement. • Own relationships with analysts like Forrester and Gartner to drive placements and recognition. • Partner with Customer Enablement and Sales to position new products to existing customers and create materials that drive upsell and cross-sell conversations.

🎯 Requirements

• 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale • Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs • Experience owning both new-logo conversion AND expansion/retention outcomes — not just top-of-funnel • Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion • Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required) • Strong analytical mindset: you make decisions with data, run experiments, and measure everything • Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week • AI fluency: you understand how AI is reshaping the market and can articulate our differentiation.

🏖️ Benefits

• Fully remote-first work with flexible work arrangements 🏡 • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘 • New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦 • Endless opportunity for career growth and internal mobility 🌱 • Employee driven DE&I programs 🫶