Paid Media Strategist

🕒 March 30

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Accelerated Digital Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Accelerated Digital Media is an award-winning performance marketing agency specializing in eCommerce and healthcare. The company focuses on driving client success through tailored strategies and expertise in digital advertising channels, including Google AdWords, Facebook Advertising, SEO, and social media marketing. With a commitment to integrity, collaboration, and a dedicated work ethic, ADM positions itself as a key partner for businesses looking to grow.

📋 Description

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. • Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. • Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. • Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. • Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. • Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.

🎯 Requirements

• Minimum 2 years of paid search experience in Google Ads, Bing Ads • Experience at a digital marketing agency with client-facing experience • Experience in Google Shopping and Paid Social (LinkedIn and Meta ads) • Experience in Google Analytics and Looker Studio • Critical thinking, problem-solving, and troubleshooting skills • Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing • Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done • Customer service experience where you managed client relationships or had an influence on customer experience • Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data. • Consultative, analytical background through agency or client freelance contracts. • Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness.

🏖️ Benefits

• Affordable, low-deductible health insurance plans • 401k with company match • PTO that is genuinely encouraged • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance • Professional/individual development stipend • Supportive, transparent, and accessible leadership