Partner Marketing Director

🕒 August 2

🇺🇸 United States – Remote

💵 $174k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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Logo of Acquia

Acquia

1001 - 5000 employees

Founded 2007

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Secondary Market on 2018-08

Consulting • Healthcare • Marketing

Acquia is a company that provides the Acquia Digital Experience Platform (DXP), which is built on the industry-leading Drupal open-source CMS. The platform is designed to help organizations manage their digital presence more effectively, with a suite of tools that include content management, SEO optimization, customer data management, and more. Acquia offers solutions for various industries, such as healthcare, government, and retail, to enhance their digital customer journeys. The platform integrates with over 80 tools, facilitating collaborative content creation and optimized delivery. Acquia is recognized as a leader in digital experience platforms and is committed to accessibility and customer success.

📋 Description

• Own partner go-to-market strategy and narrative across Acquia’s solution portfolio • Define partner messaging, positioning, and high-impact tactics across marketing, partner leadership, enablement, and regional teams • Build joint value propositions, co-sell plays, and Path-to-Value assets • Build and measure adoption of partner enablement materials including pitch decks, battlecards, solution briefs, demo narratives, and campaign-in-a-box • Operate as a peer of Product Marketing, Partner, Sales, and RevOps leadership, including participation in pipeline reviews and deal desks • Define and report partner-sourced and partner-influenced pipeline, partner-attached deal rate, and partner-influenced revenue • Support partner events and collaborate with partners, including approximately 15% travel

🎯 Requirements

• 7+ years in product marketing, partner/channel marketing, or partner go-to-market, including strategy ownership • Exceptional program management and leadership; ability to run complex cross-functional programs end to end • Familiarity with the agency/system integrator ecosystem and its business models • Track record of building a partner or channel go-to-market motion from the ground up • Strategic positioning and go-to-market thinking beyond content marketing • AI-first working methods using AI for research, drafting, analysis, and automation • Compelling presentation and live demonstration skills • Cross-functional operating experience as a peer of Sales • Preferred: Experience in MarTech, DXP, CMS, or AI-adjacent enterprise software • Preferred: Familiarity with Drupal and its implementation-partner community

🏖️ Benefits

• Competitive healthcare coverage • Wellness programs • Take it when you need it time off • Parental leave • Recognition programs • Approximately 15% travel to support key events or collaborate in person with partners

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