SEO Innovation Content Specialist – Sports, iGaming

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🕒 February 25

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Advision Development

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Advision Development is a Costa Rica–based technology company founded in 2006 that designs and builds software products and digital platforms, and provides digital marketing services. With nearly 100 staff, the firm focuses on product design, software development, and marketing for clients worldwide, hiring multilingual tech and marketing talent to develop and market proprietary and client platforms. The company emphasizes a collaborative culture, employee development, and a benefits-focused workplace while serving primarily business clients.

📋 Description

• Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities • Develop and execute innovative SEO content strategies for sports betting and online casino verticals • Write, edit, and optimize content for clarity, search intent, and accuracy • Build and manage content briefs, templates, and editorial guidelines that support SEO goals • Collaborate with internal writers and freelance contributors to ensure content quality and consistency • Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking) • Monitor and report on keyword rankings, organic traffic performance, and user engagement • Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends

🎯 Requirements

• 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles • Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred • Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles • Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work • Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog • Comfortable working in WordPress or similar CMS environments • Understanding of link-building strategy and how content supports backlink acquisition • Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency • Bonus: Knowledge and experience with online casino-related content.