Growth Marketing Lead, SEM

🕒 August 5

🇺🇸 United States – Remote

💵 $160k - $200k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

✈️ Travel

📦 Logistics

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

Travel • Logistics • eCommerce

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Lead Airbnb's global Host SEM program across Google, Bing, and emerging search channels to drive efficient host acquisition and long-term supply growth • Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities • Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement • Partner with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions • Own end-to-end program reporting and provide actionable insights for investment decisions and business performance • Communicate strategy, performance insights, and recommendations to business partners and leadership through data-driven narratives and presentations • Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency

🎯 Requirements

• 10+ years of relevant SEM experience at a fast-paced consumer technology company • Experience in B2B or two-sided marketplaces is a plus • Proven record owning a large-scale acquisition channel and managing significant annual budgets • Deep technical expertise in bidding, measurement, attribution, tracking, and feed management • Experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes • Exceptional executive communication and stakeholder management skills • Ability to distill complex ideas into clear, digestible narratives • Strong ownership mindset and ability to thrive in ambiguity and adapt to changing priorities • Proficiency in SQL and Excel • Passion for adopting AI tools such as ChatGPT, Claude, Gemini, or similar • Bachelor's degree in Business, Economics, Statistics, or another quantitative discipline, or equivalent combination of education and progressive experience • Must live in a state where Airbnb, Inc. has a registered entity • Ability to work a schedule compatible with Airbnb HQ on US Pacific time, with occasional flexibility for international meetings

🏖️ Benefits

• Bonus eligibility • Equity eligibility • Benefits • Employee Travel Credits • Remote work eligibility • Occasional attendance at offsites • Schedule compatible with US Pacific time, with occasional flexibility for international meetings