Senior Host Communications Strategy Lead

🕒 October 7

🏄 California – Remote

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💵 $196k - $245k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

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Logo of Airbnb

Airbnb

5001 - 10000 employees

Founded 2007

✈️ Travel

📦 Logistics

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

Travel • Logistics • eCommerce

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Own positioning and launch communications plans for new features, products, and corporate/community updates • Establish engagement and business goals for announcements and campaigns • Develop KPI and measurement frameworks with analysts and data scientists • Develop campaigns, messaging frameworks, and positioning decks • Oversee communications execution, including writing and creative work • Identify key audiences and segments and build supporting plans • Partner with channel owners across Community Center, Resource Center, social, CX, and email • Define editorial approaches and messaging • Manage campaign-related feedback to inform business decisions • Develop proactive and reactive communications plans • Report reach, engagement, and business metrics • Manage and distribute sentiment dashboards • Champion the community and user in decisions • Oversee creative collaboration between product design, content strategy, community, and marketing teams • Serve as an individual contributor and cross-functional leader

🎯 Requirements

• 12+ years experience in marketing or communications at a world class tech company or startup • Experience in platform or community-driven businesses is a plus • Best-in-class verbal and written communication skills • Strong writing background and editorial acumen • Ability to translate complicated product features and complex community policies into clear, compelling narratives • Writing samples and/or a portfolio of work • Ability to lead and drive initiatives across a matrixed organization • Ability to solve problems and influence cross-functional teams • Experience managing through cross-functional teams • Familiarity with product strategy, design and development principles and processes • Experience managing creative agencies and leading creative production • Experience conducting, synthesizing and applying user insights, research and testing to marketing strategy • Passion for Airbnb; Airbnb hosts are preferred • Must be based in California or the PST time zone

🏖️ Benefits

• Bonus eligibility • Equity eligibility • Benefits • Employee Travel Credits • Disability-inclusive application and interview process • Reasonable accommodations throughout the recruitment process

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