Director, Insights

🕒 August 6

🗽 New York – Remote

🗽 New York – Remote

💵 $115k - $125k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Apartment Therapy Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2001

🍽️ Food & Beverage

🏥 Healthcare

🏨 Hospitality

Food & Beverage • Healthcare • Hospitality

Apartment Therapy Media is a media company that provides home and lifestyle content designed to inspire and inform people about creating spaces they love. The company offers house tours, decorating ideas, organizing tips, cleaning advice, and DIY projects, often emphasizing creativity and personal expression in home design. Through its free membership, Apartment Therapy Media aims to deliver a personalized experience for its audience, equipping them with tools and inspiration to improve their living spaces. Additionally, it publishes content related to the latest design trends, practical home improvement hacks, and lifestyle tips, making itself a go-to resource for anyone looking to enhance their home environment.

📋 Description

• Own Apartment Therapy Media's thought leadership roadmap, identifying whitespace opportunities and developing and executing custom research, white papers, webinars, and other programs that strengthen market position and drive revenue • Identify emerging consumer, cultural, and industry trends, translating them into audience narratives and informing sales opportunities • Build data-backed campaign rationales for RFP responses and sales pitches to demonstrate audience fit and performance potential • Develop audience insights and the brand narrative into sellable client-facing materials, including presentations, one-sheets, meeting decks, website content, media kits, case studies, and research reports • Work with clients and vendors to execute, analyze, and summarize campaign brand lift studies • Lead the development and analysis of reader surveys and related sales materials using tools such as SurveyMonkey • Manage and grow the Home Team reader panel as a proprietary research asset • Own relationships with research vendors including Nielsen, DISQO, and Collective Audience; conduct trainings and manage the research budget • Collaborate with Content, Product, and other departments on audience research for special projects and new initiatives • Work with the SVP, Marketing & Brand Strategy on insights efforts focused on long-term revenue and readership growth

🎯 Requirements

• 8-10+ years of experience in consumer insights, audience research, or sales research, preferably within media or publishing • Proven experience developing thought leadership programs, including custom research, trend reports, white papers, and/or other client-facing insights initiatives • Strong storytelling skills and ability to translate complex data into compelling narratives • Experience supporting revenue-driving organizations • Expertise with syndicated research tools and audience measurement platforms such as Nielsen, DISQO, or similar • Experience designing, fielding, and analyzing quantitative and qualitative consumer research • Ability to identify emerging consumer and cultural trends and translate them into actionable business opportunities • Exceptional communication skills and experience creating client-facing decks and reports • Strong project management skills • Proficiency with Keynote, Google Workspace, and survey platforms such as SurveyMonkey • Bachelor's degree or equivalent experience • Affinity for home, design, food, and lifestyle content is a plus