Head of Brand – Content

Job not on LinkedIn

🔥 0 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $100k - $140k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.

Apply Now

Find Similar Remote Jobs

Aria InsurTech

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🛡️ Insurance

☁️ SaaS

🤝 B2B

Insurance • SaaS • B2B

Aria InsurTech is a growth platform focused on the mortgage protection insurance vertical. The company combines a lead marketplace (fresh and aged mortgage-protection leads), CRM and follow-up automation, onboarding and producer training, accountability/coaching, and persistency/retention technology into a single platform designed to help mortgage protection agents and agencies scale production and keep business on the books. Aria positions itself as a one-stop system for agents and IMOs, advertising metrics such as 4,000+ active agents, ~87% platform persistency, and $100M+ in issue-paid premiums paid to agents.

📋 Description

• Own brand and content strategy for Vivian Weyll’s personal brand and Aria InsurTech across social media platforms • Research the insurance industry and content trends and turn findings into ideas • Collaborate daily with founders on top-of-funnel brand-building ideas • Create creative briefs with the idea, angle, hook, format, and references, owning ideas from brief to post • Identify relevant trends early and brief selected trends within the same week • Advise Vivian on effective content and what to film; plan and direct recording days • Coordinate editors and designers, review reels and YouTube edits, direct posts and thumbnails, and maintain schedules • Maintain a content calendar at least one month ahead around webinars and launches • Test formats, hooks, and platforms and turn successful experiments into repeatable formats • Track watch time, shares, saves, follows, and sign-ups weekly; optimize content and report to the Marketing Director • Work with founders and the Marketing Director as strategist and operator • Drive content performance that increases agent sign-ups, webinar participation, and purchases

🎯 Requirements

• 3+ years leading a content or creative team • Experience growing a founder’s or creator’s personal brand on Instagram and short-form video, with measurable results • Deep industry and content research and original idea development; no AI in the ideas phase • Ability to write creative briefs covering the idea, angle, hook, format, and references • Early trend recognition and knowledge of platform-specific performance factors • Understanding of editing, including pacing, cuts, captions, and sound • Experience planning shoots and directing a founder or creator on camera • Ability to track content KPIs such as watch time, sends, saves, follows, and sign-ups • Experience with Meta Business Suite, ManyChat, and project tools such as Monday.com • Video editing experience is a bonus • Must be authorized to work in Canada without sponsorship; application requires work authorization responses • Mandatory 1–2 minute Loom video introduction with a working link

🏖️ Benefits

• Fully remote; work from anywhere in the US or Canada • Work with a founder who has 150,000+ IG followers and is known as one of the top sales influencers in the industry • Freedom to innovate on content strategy and ideas • Budget for experiments with new formats and platforms • Opportunity to join a company on the path to major growth • Role growth as the company grows

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume