Senior Core Product Marketing Manager

🕒 October 23

🇺🇸 United States – Remote

💵 $129.9k - $172.1k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Articulate

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

📚 Education

🛍️ eCommerce

💰 $1.5G Series A on 2021-06

Education • eCommerce

Articulate is a leading developer of e-learning software, renowned for its popular online training applications, Articulate 360 and Rise. com. Used by over 118,000 organizations globally, including all of the Fortune 100, Articulate's software enables users to create and manage online training seamlessly. With a strong commitment to enhancing the learning experience, Articulate also fosters a large community, E-Learning Heroes, which provides resources and support for e-learning professionals. The company emphasizes a human-centered approach, ensuring a diverse and inclusive environment for its employees.

📋 Description

• Own the go-to-market plan against the revenue goal for one or more Articulate products • Work with Sales and Ops on targets and decide what to scale, fix, pause, or stop based on results • Shape pricing, packaging, and monetization strategy and carry recommendations through cross-functional decisions • Build and maintain positioning, messaging, competitive context, skills, and workflows for the PMM team and its AI agents • Own the product funnel from first touch through conversion and expansion • Shape dashboards and metrics and turn insights into GTM strategy and execution • Own field messaging, FAQs, web content, and live enablement for Sales, Customer Success, and reseller partners • Build positioning, value propositions, and differentiated messaging for the full buying committee • Develop customer, segment, and target-account insights using research, usage data, and buying signals • Build launch and campaign foundations for Growth, Content, and Sales • Collaborate with Product and Engineering on the roadmap, pricing, and packaging • Work with Sales, Customer Success, Legal, and Marketing leadership on cross-team commercial strategy • Adapt GTM for ecosystem, integration, and reseller partners, including positioning, co-marketing, enablement, and shared account plans • Create AI workflows and agents and contribute to shared team context, skills, and agents • Decide what to do personally, delegate, or automate • Create internal and field assets, track competitors and market trends, and support events

🎯 Requirements

• 8+ years of product marketing experience, preferably in B2B SaaS • Track record of owning a GTM plan against a revenue goal or other commercial outcome • Experience shaping pricing, packaging, and monetization, ideally including usage-based or credit-based models • Hands-on AI proficiency • Excellent storytelling and ability to turn complex or technical ideas into a clear narrative • Experience owning a funnel and using funnel metrics and dashboards • Experience building a launch or GTM framework from a blank page • Ability to operate in ambiguity and execute across adjacent areas such as Growth, Ops, and Sales • Experience with ecosystem, integration, or reseller partnerships, ideally as a revenue channel • Proven ability to make strategic recommendations to senior leaders and reach a decision • Strong cross-functional collaboration across product, sales, customer success, growth, operations, legal, and partners • Experience raising the bar for peers through templates, standards, or coaching • Bachelor's degree or equivalent experience • MBA preferred • Nice to have: experience with e-learning creation or delivery tools, including Articulate 360

🏖️ Benefits

• Bonus-eligible compensation • Robust suite of benefits (specific benefits not listed) • Remote work from anywhere within the United States • Occasional travel for company events may be required

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