Digital Marketing Manager

🔥 29 minutes ago

🇨🇦 Canada – Remote

💵 $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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AudienceView

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

💼 Consulting

📣 Marketing

🏨 Hospitality

💰 Venture Round on 2016-11

Consulting • Marketing • Hospitality

AudienceView is an enterprise-level event management platform that specializes in ticketing, customer engagement, and fundraising solutions for live events. The company provides tailored software for various sectors including performing arts, live music festivals, museums, and higher education institutions. AudienceView enhances operational efficiency, enabling organizations to create, manage, and analyze events while driving revenue growth through insightful customer engagement and marketing features.

📋 Description

• Own and scale AudienceView’s B2B demand generation engine • Manage Google Ads and LinkedIn campaigns, including strategy, budgeting, bidding, keyword research, audience building, and creative testing • Expand into review platforms such as G2 and Capterra where strategically appropriate • Design and execute segmented email programs, multi-touch nurture tracks, trigger-based sends, and lifecycle campaigns in Pardot • Own ABM tooling, account scoring, and the 1-to-many ABM framework • Partner with Sales and Revenue Operations to build tiered target account lists and personalized programmatic campaigns • Build, maintain, and troubleshoot marketing automation workflows, lead scoring models, and routing rules • Improve website conversion rates through landing pages, form optimization, and CRO experiments • Track and report spend, conversion rates, pipeline velocity, and CAC by channel • Run experiments across channels, messaging, and funnel paths • Collaborate with Sales, BDRs, RevOps, and Product Marketing on targeting, messaging, and lead handoffs • Monitor KPIs including MQL volume and quality, marketing-generated pipeline, conversion rates, email engagement, and ABM funnel progression

🎯 Requirements

• 4+ years of B2B digital demand generation experience • Proven track record of scaling inbound pipeline • Hands-on experience managing and optimizing Google Ads and LinkedIn Ads • Strong command of Pardot or similar enterprise automation tools • Experience with email compliance, segmentation, and lead-scoring frameworks • Proficiency with Salesforce, Google Analytics / GA4, and WordPress or equivalent CMS • Deep understanding of marketing attribution models and funnel metrics • Strong cross-functional collaboration skills across Marketing and Sales teams • Curious, self-starting mindset and ability to thrive in a fast-paced environment • Continuous learning orientation

🏖️ Benefits

• Remote-first work model • Globally based colleagues • Accessible hiring process and accommodations for applicants with disabilities • Face-to-face interviews over Microsoft Teams • Meaningful work supporting live experiences and organizations worldwide

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