Performance Marketing Manager

🕒 2 days ago

🇺🇸 United States – Remote

💵 $80k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Auto Approve

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🚘 Automotive

💼 Consulting

📦 Logistics

Automotive • Consulting • Logistics

Auto Approve is a company that specializes in simplifying the automobile finance process. By offering innovative solutions for auto loan approvals, they ensure a faster and more efficient experience for consumers looking to finance their vehicle purchases. Their services cater to both individuals and dealerships, making the auto financing process seamless and accessible.

📋 Description

• Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display • Own campaign strategy, execution, and ongoing optimization with focus on customer acquisition, lead quality, CPL, Cost Per Funded Loan, ROI, and ROAS • Build and manage structured testing programs to improve campaign performance • Leverage AI and automation tools including Performance Max, Advantage+, and automated bidding strategies • Monitor platform updates, policy changes, and new features, translating them into actionable strategies • Manage and optimize marketing spend within allocated budgets • Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure • Own performance reporting from top of funnel through lead generation and funded loans • Deliver regular performance readouts to marketing leadership • Conduct root-cause analysis and provide actionable recommendations • Analyze performance data to improve targeting, messaging, and budget allocation • Collaborate with the creative agency to develop and test high-converting ad creatives and landing pages • Work with the director of marketing to set campaign objectives, define target audiences and messaging, and manage budgets • Help shape Auto Approve's application of AI across its paid media program

🎯 Requirements

• 3+ years of hands-on experience managing paid search and paid social campaigns • Experience ideally in B2C, fintech, or high-volume lead generation • Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks • Experience with Performance Max, Smart Bidding, Advantage+, and other ad-platform AI and automation features • Hands-on experience using AI assistants like Claude to analyze data, optimize campaigns, and work efficiently • Specific real-world examples of using AI in paid media work and its impact • Experience building and running testing programs • Experience managing six-figure monthly ad budgets and optimizing spend toward aggressive CAC Revenue goals • Solid understanding of digital attribution, funnel metrics, and conversion rate optimization • Proficiency with GA4 and Google Tag Manager • Experience with performance dashboards; Power BI or similar is a plus • Ability to manage multiple priorities, meet deadlines, and drive execution independently • Legal authorization to work in the United States • Ability to sit at a computer terminal for an extended period • May be asked to lift approximately 25 lbs.

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Pet insurance • Disability benefits • Leave benefits • Life insurance • 401K plan with match • PTO • Holidays • Bonus opportunity • Remote work arrangement • Professional and personal growth opportunities

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