Manager, Paid Media – Acquisition

🕒 September 24

🌵 Arizona, Colorado, +9 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Bally’s Corporation

WebsiteLinkedInAll Job Openings

10,000+ employees

🏨 Hospitality

✈️ Travel

🎲 Gambling

💰 $671.4M Post IPO equity on 2021-05

Hospitality • Travel • Gambling

Bally’s Corporation is one of the world’s leading integrated gaming and entertainment companies, operating physical casinos and resorts alongside a large digital gaming portfolio that includes sports betting, iGaming, poker, and daily fantasy sports. The company manages dozens of casino properties across the U. S. and the U. K. , operates a digital-first interactive division with hundreds of thousands of monthly active users, and provides hospitality amenities such as hotel rooms, slot machines, and table games. Bally’s emphasizes unified, connected gaming experiences across in-person and online channels.

📋 Description

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition • Manage always-on and campaign budgets, reallocating spend based on performance • Own audience strategy using first-party data, lookalikes, contextual targeting, and state-specific segmentation • Negotiate with agencies, networks, platforms, and media vendors • Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar • Manage offline media flighting and align offline media with digital acquisition moments • Measure offline impact through geo-lift, search lift, and promo code attribution • Own the end-to-end paid media budget and forecast spend and new customer volume by channel • Partner with Creative, Brand, CRM, Analytics, and Data Science teams • Report performance, pacing, and recommendations to marketing leadership • Deploy AI-powered bidding, budget allocation, and targeting tools • Run AI-driven creative and offer tests and scale successful results • Build dashboards and predictive LTV and media mix models • Partner on attribution models for digital and offline media • Pilot emerging AI and adtech tools for the always-on media stack

🎯 Requirements

• 5+ years in paid media or performance marketing, with direct budget ownership • Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience • Online gaming, sports betting, or casino experience, including state-by-state regulations and responsible gambling compliance (preferred) • Proven record of growing new customers and improving ROAS • Hands-on experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms • Experience planning and negotiating OOH, TV, and/or radio • Hands-on use of AI tools for bidding, targeting, creative testing, or forecasting • Excellent analytical skills across attribution, MMM, and ROAS/LTV analysis • Fluent in Excel, SQL, and marketing analytics platforms • Clear communicator, comfortable presenting strategy and results to senior leadership

🏖️ Benefits

• Metaview AI-powered note-taking tool used during interviews for recruitment note-taking • Equal opportunity employer • Reasonable accommodation available for applicants with disabilities