National Sales Manager, K-12

🕒 4 days ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🤑 Sales

🦅 H1B Visa Sponsor

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👻 Ghost score 10%

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Barcel USA

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏭 Manufacturing

📦 Logistics

📣 Marketing

Manufacturing • Logistics • Marketing

Barcel USA is a U. S. snack company that manufactures, markets, and distributes savory snack brands — including Takis, Popcornopolis, and Sanissimo — across retail and online channels. The company emphasizes high-quality manufacturing standards and food-safety certifications (C-TPAT, SQF) and offers a range of spicy rolled tortilla chips, popcorn, nuts, and healthier snack options. Barcel USA sells through major retailers and e-commerce platforms and highlights sustainability, supplier relationships, and career opportunities on its site.

📋 Description

• Develop and execute the national K-12 sales strategy for Takis Brands and related AFH portfolio offerings • Establish annual growth objectives, customer targets, and commercialization plans • Identify priority school districts, cooperatives, state bids, and distributor partners • Build long-term business plans for sustainable K-12 growth • Deliver annual sales, volume, profit, and distribution goals • Develop relationships with school nutrition directors, state associations, school districts, educational cooperatives, foodservice management companies, purchasing groups, and distribution partners • Drive penetration within strategic school districts and statewide opportunities • Build customer-specific activation plans to generate school demand and trial • Own K-12 bid submissions, contracts, and cooperative purchasing programs • Develop bid calendars and ensure compliance with district, state, and regional requirements • Partner with brokers and distributors to maximize awarded business • Monitor award performance and renewal opportunities • Lead K-12 broker strategy and accountability • Develop distributor growth plans and execution scorecards • Train broker organizations on the product portfolio, positioning, selling tools, and K-12 market dynamics • Partner with Marketing, R&D, and Product teams to identify and launch school-compliant products • Support Smart Snack compliance and new product commercialization • Translate customer insights into product innovation opportunities • Assist with launch plans, student testing programs, and cafeteria activation strategies • Participate in national and state SNA events, regional school foodservice shows, K-12 buying group conferences, and distributor trade shows • Develop promotional programs, merchandising tools, and school activation strategies • Support customer events, sampling programs, and cafeteria marketing initiatives • Collaborate with Supply Chain, RGM, Marketing, Finance, Customer Service, and Operations • Align product availability with bid awards and customer demand • Develop forecasting and annual business planning processes • Support pricing strategy, profitability analysis, and portfolio optimization • Track KPIs including sales growth, district wins, bid performance, distributor growth, placement volume, customer retention, product commercialization, trade show ROI, broker performance, forecast accuracy, and profitability • Attend customer meetings, distributor reviews, state SNA meetings, and national trade shows

🎯 Requirements

• Bachelor's Degree in Business, Marketing, Sales, or related field • 7+ years of foodservice sales experience • Minimum 5 years of direct K-12 foodservice experience • Proven experience managing school district, cooperative, or bid-based business • Experience managing broker organizations and distributor relationships • Strong negotiation, presentation, and relationship-building skills • Proficiency in Microsoft Office, CRM systems (Salesforce), and business analytics • Ability to travel throughout the United States as required • Up to 50% travel • Preferred: Existing relationships with major school districts and K-12 distributors • Preferred: Experience within snack foods or branded consumer products • Preferred: Knowledge of Smart Snack standards and school nutrition regulations • Preferred: Experience launching new products in the K-12 channel • Preferred: National account management experience

🏖️ Benefits

• Equal employment opportunity policy • Commitment to diversity, inclusion, and an environment where everyone can thrive • Applicants with disabilities, veterans, and women are welcomed and supported