Senior CRM Manager

🕒 5 days ago

🗽 New York – Remote

🗽 New York – Remote

💵 $110k - $130k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bask and Lather Co

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Own the email and SMS calendar for launches, education, promotions, replenishment, and engagement • Translate business priorities into briefs, audience plans, creative requirements, send schedules, and measurable goals • Lead Black Friday/Cyber Monday and holiday CRM planning, including offers, segmentation, contact frequency, contingency plans, and recaps • Partner with Brand, Creative, E-Commerce, Growth, Product, and CX to deliver timely, accurate messages • Establish pre-send QA for audience, consent, suppression, offer, inventory, links, rendering, timing, and tracking • Audit, build, and optimize welcome, browse and cart abandonment, post-purchase, education, replenishment, cross-sell, winback, and subscription journeys • Segment first-time, repeat, high-value, lapsed, and subscription customers using purchase behavior, product interest, and engagement • Improve second purchase, frequency, subscription save and renewal, and customer lifetime value • Coordinate email, SMS, and relevant app messaging • Serve as a hands-on Klaviyo owner for campaigns, flows, segments, templates, testing, and reporting • Help complete and stabilize the email and SMS migration to Klaviyo • Validate customer data, consent and suppressions, event tracking, flows, integrations, and deliverability before and after cutover • Partner with E-Commerce and technical resources on Shopify, subscription, and other customer events • Create documentation, naming conventions, approval workflows, and repeatable QA checklists • Protect list health, deliverability, and customer preferences • Own weekly CRM reporting across campaign and flow results, customer cohorts, repeat purchase, subscription behavior, list health, and testing insights • Build a prioritized test plan for audiences, content, timing, offers, and journeys • Manage, coach, and set priorities for the CRM Coordinator • Manage agency or freelance support when needed and flag capacity, data, creative, or launch risks early

🎯 Requirements

• 5+ years in CRM, lifecycle, retention, or email and SMS marketing, with substantial consumer e-commerce experience • Deep, hands-on Klaviyo experience building and troubleshooting flows, segments, campaigns, and reporting • Experience leading a high-volume promotional calendar while protecting deliverability and customer experience • Strong grasp of segmentation, testing, purchase cohorts, retention economics, and lifecycle measurement • Experience with Shopify and comfort diagnosing customer data and event quality • Strong project management, copy and creative judgment, attention to detail, and comfort making decisions under tight deadlines • Experience managing or coaching a coordinator or small team • Subscription, beauty or personal care, mobile app, and multichannel experience are pluses