Senior Experiential Marketing Manager

🔥 22 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bask and Lather Co

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Develop and maintain a rolling 12-month customer experience and activation calendar. • Recommend events, partnerships, and activation concepts aligned with audience, objectives, timing, resources, and outcomes. • Build budget proposals and business cases; obtain approvals and track committed, forecast, and actual costs with Finance. • Own events from briefing and planning through onsite execution, breakdown, reconciliation, and follow-up. • Verify attendance, audience, venue, staffing, product, transportation, shipping, setup, and return logistics. • Build workback schedules, run-of-show documents, staffing plans, checklists, and contingency plans. • Manage vendors, agencies, temporary staff, and onsite teams, including production milestones, proofs, shipping, and receipt. • Identify risks and dependencies, propose solutions, and escalate decisions before they affect readiness. • Develop brand partnerships with complementary brands, community organizations, salons, stylists, event platforms, and cultural or retail partners. • Manage approved collaborations, co-hosted events, sampling partnerships, and customer experiences through activation, follow-up, and measurement. • Partner with Commercial on trade shows, retailer events, beauty supply activations, education experiences, and business-development opportunities. • Own PR boxes, gifting and launch kits, retail displays, merchandising, and sampling programs from concept through delivery and quality checks. • Manage retail display development and rollout through fabrication, shipment, installation, and market verification. • Coordinate with Operations and Supply Chain on inventory, packing, freight, storage, and asset reuse. • Partner with Social, Influencer, PR, and Retention teams on promotion, communications, content capture, lead collection, and follow-up. • Produce designated social commerce experiences aligned with channel goals. • Set event-specific KPIs and reporting responsibilities; report costs, sales, contribution, leads, engagement, content, and follow-up outcomes. • Provide weekly updates and close out events with performance reviews and recommendations. • Build reusable playbooks, vendor records, asset inventories, and reporting templates.

🎯 Requirements

• 6+ years of experiential, event, field, or brand activation experience, including independent ownership of complex events and budgets. • Demonstrated ability to propose calendars and budgets, evaluate opportunities, and manage multiple activations from planning through measurable follow-up. • Strong vendor negotiation, production, staffing, logistics, and project management skills, with experience leading agencies, contractors, or onsite teams. • Evidence of commercial judgment, financial discipline, and practical performance reporting. • Strong cross-functional communication and the ability to secure inputs, resolve blockers, and drive follow-through independently. • Experience in beauty, haircare, CPG, lifestyle, or retail is strongly preferred; understanding of textured-hair consumers and product education is valuable. • Experience developing and executing brand partnerships, with evidence of proactive sourcing, negotiation, and measurable value. • Experience owning PR boxes, gifting kits, and retail display programs from concept through production and delivery, including sample review, assembly, quality checks, and vendor management. • Experience with trade shows, retail activations, and community events; live commerce production experience is a plus. • Ability to travel and work onsite for events, including scheduled evenings and weekends as required.

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