Senior Marketing Manager, Diagnostics

🕒 October 2

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $105.1k - $168.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 $24M Grant on 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Support the development and execution of annual marketing plans for the US IDAST portfolio • Drive market adoption and commercial success of the IDAST portfolio • Support pricing and commercial strategies that drive adoption, profitability, and growth • Develop value propositions, messaging, and positioning for laboratory and healthcare customers • Monitor local market trends, customer needs, and competitive activities • Partner with Sales Operations and commercial leadership to prioritize target accounts and increase portfolio adoption • Participate in customer visits, industry conferences, and professional meetings • Provide marketing support for key accounts, regional activities, and national initiatives • Execute product launch campaigns, educational programs, webinars, and promotional activities • Collaborate with digital marketing and communications teams on content and campaigns • Track marketing performance metrics and recommend improvements • Collaborate with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, Customer Service, and Commercial Training teams • Adapt global sales enablement tools and customer-facing materials for the U.S. market • Develop and deliver product training for commercial field teams

🎯 Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field • Minimum of 5 years of experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare • Experience developing value propositions, messaging, and positioning • Experience engaging directly with customers through customer visits, industry conferences, and professional meetings • Experience supporting the development and execution of pricing and commercial strategies • Experience collaborating with sales teams and supporting commercial initiatives • Ability to analyze market data and translate insights into actionable recommendations • Ability to manage multiple projects and priorities in a fast-paced environment • Strong written, verbal, and presentation communication skills • Must reside in the United States • Able to travel approximately 30% • Preferred: experience in microbiology, infectious diseases, tuberculosis diagnostics, or laboratory medicine • Preferred: knowledge of diagnostic laboratories, public health institutions, and healthcare systems • Preferred: experience supporting product launches within healthcare, diagnostics, or life sciences • MBA or Master's degree in a related field listed as preferred • IDAST knowledge listed as desired

🏖️ Benefits

• Comprehensive Total Rewards program • Reward and recognition opportunities • Competitive compensation and benefits programs • Professional growth opportunities • Inclusive workplace • COVID-19 vaccination accommodation consideration pursuant to applicable law